Watch this video to discover the biggest problem with SEO for plumbers and how we have fixed it
You’ve probably heard of SEO by now. It’s likely why you are on this page.
SEO is basically getting your website set up so search engines - especially Google - understand what each page is about and marketing it so Google knows it’s a site that is worth showing to people making plumbing search enquiries. That is - it’s online marketing.
It’s a bit technical - like setting out a new drainage plan but it’s not that hard once you know what you are doing.
SEO is important because without good SEO it’s unlikely that your business will get any visibility in the top 1-3 listings on Google.
And that means no traffic, no leads and no new customers.
Good SEO will get your site showing up when local customers have a plumbing problem and what to solve it.
You can still get plenty of leads and sales without SEO by using Google Ads, but that’s going to cost you all the time, and it’s expensive because all plumbers taking the fast and easy way out are competing on that field.
I’ll cut straight to the chase.
There’s a bunch of stuff that all SEO companies do. And if they are any good, they will pretty much do the same thing to a similar level of quality.
These are:
But all this does is leave your business at parity with all the others - it’s just doing the basics.
For SEO to really work you need to have success getting other websites to link to content and pages on your website (link building). Don't just take it from us. This data from Hubspot backs up the value and need for link building.
This video about link building gives you a feel for what is required and what's involved. You will see it's a real PITA!
For SEO to really work you need to have success getting other websites to link to content and pages on your website (link building).
This is where you get to sort the SEO sheep from the goats.
Most SEO vendors don’t have an effective solution for earning links. What they do is one of these three money wasting or dangerous tactics.
The most effective method of earning backlinks which is used by most of the better SEO companies is essentially “content marketing”. You create content that is so good people want to link to it.
Content marketing has two major problems for you local plumbing business SEO.
Content marketing is a tactic that can be cost effective for a national business, but not for your local plumbing business.
And that’s why SEO does not work for your plumbing business…either you are working with tactics that are ineffective or your vendor is using a content marketing that is both cost prohibitive and low ROI.
Our Social SEO Traffic Engine solves these problems for you as a local plumber.
If you are using other approaches to the link building part of SEO, you might just be wasting your money or paying too much for SEO that generates traffic out of your service area.
If nobody is searching for your business by name, good luck because it’s getting harder and harder to rank for local keywords. At the same time, Google is continually monetising their page space with Google Ads, snippets and fewer free elements which makes local SEO harder, and less cost effective.
If nobody cares about your business, you lose. If all you do is drive more brand search, you win. Brand search = $$$. This would make sense even if there were no search engines. It's just flat out good marketing.
Our Social SEO Traffic engine takes a different approach using Facebook advertising, Facebook custom audiences, your website and your mailing list to build your local brand. Then we use a combination of email, remarketing and offers to drive sales conversions and plumbing bookings.
Google owns Android, Gmail, Google Ads, Googe Chrome, Google Analytics, Google Webmasters Tools, Google Docs, Google My Business, The Google Knowledge Graph, Youtube, Google Play and Google Search.
They ‘see’ a ton of stuff about users behaviour that we are not party to.
Some of these user actions are very reliable sources of engagement which Google probably trusts more than a lot of links built by SEO companies. That's because you can’t manipulate it. For example, it produces linkless mentions and these have been confirmed as ranking factors by Google. It’s a new approach to SEO.
Our marketing activity creates engagement and brand related searches. Google sees these activities and they improve the overall ranking of your website, and make you money from sales as we go along.
Here's why you should investigate this approach if you are looking for better outcomes from your plumbing SEO:
This approach which we believe is the best SEO for plumbers. It's not for everyone. It's best for you if:
Here's what to expect when you use the Social SEO Traffic Engine for your plumbing SEO
We build your brand in your local service area so your plumbing business is better known.
We build custom audiences on Facebook that you can reach at any time with your offers
We build you an email list of prospective customers who know, like and trust your plumbing business
The combination of content added to your website and the activities of people coming from Facebook and doing brand searches build visibility for your website.
Improved visibility and rankings get you more traffic and thus more leads and plumbing customers.
The approach is cost effective because it works as a standalone marketing funnel in its own right - it's just good marketing.
Arrange a phone or online meeting to discuss how this would work for your plumbing business and make the approach more concrete.
You are fully protected by our 100% Satisfaction Guarantee. If you don't get an increase in nonpaid traffic to your website within four months, just let us know and we'll send you a prompt refund of all the fees you have paid us.
P.S.: Don't miss this opportunity to find out how we can help make your SEO more cost effective and grow your Plumbing Business. It costs only a little time to find out more and it might just get you on the right path with less stress.