It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.

It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.

Key Takeaways:

• The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.
• It also found that among SMBs who respond, 81% do so for both positive and critical reviews; 12% only respond to positive reviews and 6% only respond to negative reviews.
• A 2018 LSA survey for SOCi found that 50% of SMBs (n=315) didn’t have a review acquisition strategy and 40% infrequently or never responded to reviews.

“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

SEO is certainly changing the market for a lot of business owners. Learn a little about the practice and what the future holds for SEO. Small businesses might be able to generate a lot of interest in these techniques. That will have an immediate effect on sales and other markers. Small business owners are definitely captivated by the results of SEO. That practice is changing web use in many ways. People are now taking note of that fact.

Key Takeaways:

• Grow business with technical SEO, use search-engine-friendly content management system.
• Keyword research will allow a customer to find your resource much better.
• Make sure your site is user-friendly or it will drive away a possible customer.

“Search engine optimisation is not rocket science for any site, small and local businesses included.”

Read more: https://searchengineland.com/how-small-businesses-can-see-big-results-with-foundational-seo-304746

Owners of small businesses are always in search of needed online tools that will help to make their small business more profitable. The author of this article has compiled a comprehensive list of marketing ideas that are technology friendly for small business owners. How does the word “free” sound to you? Most ideas in the list are free. The author presents the list in easy to read format and has grouped the ideas into comprehensive concepts. The author of this article also has ideas for use of technology that a small business owner might not have even thought of.

Key Takeaways:

• The majority of these tools are quite cost effective or even free
• A unicorn tool save you time and allow you to divert your attention elsewhere.
• This list is categorized to make spotting what you need easier.

“Every marketer needs the right tools in order to succeed in running marketing campaigns.”

Read more: https://smallbiztrends.com/2018/07/2018-marketing-tools.html

Since mid-winter Google planned to come out and make a statement and confirm brand non-HTTPS sites as “Not Secure,” and today, with Chrome 68, that change is being rolled out to a wide audience. Should this impact your normal, daily interent usage. Probably not. Most major website and shopping sites already have dealt with the non-secure issue. There is a difference between http and https. A lot of times when you switch over to enter personal information the website switches over automatically anyways.

Key Takeaways:

• Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that.
• Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.
• Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.

“Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.”

Read more: https://searchengineland.com/tomorrow-chrome-starts-telling-users-http-sites-are-not-secure-302481