6 Ways to Turn First-Time Plumbing Customers Into Second-Time Sales

There is a huge demand for plumbers in Australia. This is welcome news if you are in the business. But succeeding as a plumber is not always easy – especially if you do not have an established customer base.

I think the best way to grow your business is to turn your first-time plumbing customers into repeat customers.

Here are six simple ways to expand your customer base and grow your number of second-time plumbing sales.Continue reading

How to Increase Conversions On Your Plumbing Website

In the world of digital marketing, traffic gets a lot of attention.

Don’t get me wrong. Traffic is important. But, it’s not only the amount of traffic you get that will determine the success of your plumbing business.

Conversions are the name of the game. Doubling your conversions is a lot more cost-effective than paying to double your traffic. 

Here’s how you take the traffic you already have and increase your conversions to grow your business.Continue reading

Six Steps in Developing a Marketing Plan for Plumbers

All businesses need new customers in order to thrive, and plumbers are no exception. Of course, the strategies necessary for success have changed drastically in recent years.

In the “good old days”, a simple ad in the Yellow Pages might have been enough to attract new customers. Today, however, you need a more sophisticated marketing plan to stand out from the competition.

A well-designed marketing plan for your plumbing business will help you target potential customers, grow your business, and ultimately increase your bottom line.Continue reading

How To Turn Your Facebook Plumbing Page Fans Into Customers

Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence?

Got Fans But No Customers?

You may well have worked hard to get the number of page likes up to a decent level.  An impressive number of followers shows you have a well-liked brand.

A quick summary of 150 plumbers Facebook pages in Sydney (in March 2020) showed the average number of Followers was 280. That to me, indicates most plumbers are not having great success with Facebook  – if it was really working they would have pushed harder to build the follower base.

So it seems the followers are not turning them into customers. If those fans aren’t buying your services, the numbers don’t matter. That’s why you need to know how to turn Facebook fans into customers.Continue reading

How to Guard Your Google Business Profile from Becoming a Running Joke

You’re Google business profile could become a joke if you don’t keep a vigilant eye on key basics that include, but are not limited to: checking for keyword stuffing from your own business and competitors, check for review legitimacy, don’t review yourself or competitors, and don’t incentivize reviews. always check your photos and their relevancy and accuracy, and always make sure you’re business hours are listed correctly, and even use Google’s tutorial for setting special hours.

Key Takeaways:

  • You should do some research if you think a competitor’s high rankings are stemming
  • If you message Google, then there is no guarantee that they will act on the report.
  • If someone falsifies reviews, then they are committing an illegal action.

“Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.”

Read more: https://moz.com/blog/guard-your-google-business-profile

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

Recent Uberall survey of approximately 300 small and medium sizes businesses (SMBs), shows that over 90% of SMBs think that the online reviews are important. At the same, full 54% of SMBs think the reviews are very important. When it comes to review generation, 63% of SMBs encourage the customers to review the business, and 81% of SMBs responds to these reviews regardless whether the reviews are positive or negative. Survey by LSA found significantly different numbers when it comes to review acquisition strategy of the SMBs and responsiveness rate. As with any survey, both Uberall and LSA survey may have had an “idealized”, not-so-representative samples of small and medium size businesses.

Key Takeaways:

  • There are many surveys about the importance of local business reviews.
  • There are more than 90 percent of SMBs that think online reviews are quite important.
  • The survey showed that a striking 86% percent of SMBs respond to consumer reviews.

“The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

Ways to Engage Plumbing Customers on Instagram – That Work!

Instagram is an important social media platform for anyone looking to market their services, plumbers included. However, it works a little differently from many of the other popular social sites out there: all posts must be visual. You can caption each one, but those short snippets are the only text you will be able to use.

This means that creating Instagram content that draws in an audience can be tricky at first; what works on other platforms usually won’t work on this one. Luckily, there are some tried-and-true tricks you can use to get the job done.Continue reading

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