Google is not just a search engine. It has a number of business tools that can help owners of carpet cleaning businesses to attract more customers and even get ahead of their competition.
Here are a few of the most important Google tools for carpet cleaners:
Carpet cleaning businesses have five main marketing issues. These range from getting found to retaining customers. This report outlines the carpet cleaning marketing issues issues we found and what carpet cleaning business owners can do about it.
We called 178 carpet cleaning businesses along the east coast of Australia in August 2018 and asked them one key question “ What’s the single biggest question or challenge you have when it comes to marketing your business to get more customers?”
The responses of the business owners were written down and analysed. The sample is small but it provides a qualitative result that helps both carpet cleaners and service providers with their marketing.Continue reading
Owners of small businesses are always in search of needed online tools that will help to make their small business more profitable. The author of this article has compiled a comprehensive list of marketing ideas that are technology friendly for small business owners. How does the word “free” sound to you? Most ideas in the list are free. The author presents the list in easy to read format and has grouped the ideas into comprehensive concepts. The author of this article also has ideas for use of technology that a small business owner might not have even thought of.
Key Takeaways:
“Every marketer needs the right tools in order to succeed in running marketing campaigns.”
Read more: https://smallbiztrends.com/2018/07/2018-marketing-tools.html
Rand Fishkin graces us with knowledge of how to be the boss of those words Google chooses to use in their searches when describing your company. Moz provides a video transcription that describes the way to make that happen. These things will change what they say about you.
Key Takeaways:
“So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.”
Since mid-winter Google planned to come out and make a statement and confirm brand non-HTTPS sites as “Not Secure,” and today, with Chrome 68, that change is being rolled out to a wide audience. Should this impact your normal, daily interent usage. Probably not. Most major website and shopping sites already have dealt with the non-secure issue. There is a difference between http and https. A lot of times when you switch over to enter personal information the website switches over automatically anyways.
Key Takeaways:
“Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.”
Read more: https://searchengineland.com/tomorrow-chrome-starts-telling-users-http-sites-are-not-secure-302481
There are certain times, when SEO is a really big waste of time. A lot of people who work online often wonder if SEO is even worth it for them. They wonder if it will help them, or not. SEO requires a lot of time and commitment from the people that implement it. It is something that you cannot be detached from. You need to by fully committed in order for it to work the way it should.
Key Takeaways:
“SEO, a three-letter acronym, sometimes incites a four-letter-word reaction due to its complex and ever-changing nature.”
Read more: https://techibhai.com/when-seo-waste-time/
I'm going to show you six things that you can do to improve your carpet cleaning Google My Business listing and get it higher in the search rankings to get more people to contact you from the listing.
You can watch the video or read the transcript below
A one star review can often be seen as a huge black mark on your reputation. Everyone else likes me, what is wrong with this person? This really is an opportunity to own what this person says and examine what really happened. It could be situational, as in this person had a bad day, or maybe you do really have a problem you need to address. Examine this problem as a larger part of the business to determine the root of it and see how it fits in. You might find that “big problem” to the review that may be something your regulars are just overlooking.
Key Takeaways:
“Fall on the sword. Readers of reviews want to see a business owner who is trying to make his customers happy, even those who are in the wrong and those who are unreasonable.”
Read more: http://www.rentalmanagementmag.com/Art/tabid/232/ArticleId/29616
Google is starting to enter the professional and local services market in a new way, and this is going to have profound implications for people who provide such services. While Google has long provided advertisements for services, its new Local Service Ads platform take the company’s involvement to a new level. This is more of an Uber-style model, where Google will serve as a clearinghouse to directly connect customers with businesses. However, the way that it does so will be opaque, so it will be allowed to manipulate prices. This could result in major price pressure and lower wages for professionals.
Key Takeaways:
“Google has gotten pretty good at squeezing most of the profit out of every industry it touches via Adwords, Google Shopping, etc. And Google’s Local Service Ads look pretty much like more of the same.”
Read more: http://www.localseoguide.com/local-businesses-ready-goober/
If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some How to Avoid a Google Penalty (Infographic)
