7 Reasons to Upload Videos to Google My Business

Benefits of adding videos to your Google listing

Every business owner wants the opportunity to not only reach more customers but to impress them. When you show more, you can say more. If a picture is worth a thousand words, then surely your video is worth at least that. Your video has now gone viral or could go viral. Might this bring you more customers? No matter what type of business you own you should consider uploading your videos. Now how do you get started? It’s very easy, follow the instructions mentioned here and you can have your video posted in no time.

Key Takeaways:

  • Google has added the option for business owners to add videos to their Google My Business
  • Countless studies have shown that videos receive more likes, shares, and clicks than traditional online marketing practices
  • The ability of a video to go “viral” just magnifies the importance of video marketing.

“educating customers about your product or service is empowering them to make the right choices”

Read more: http://blog.staylisted.com/7-reasons-to-upload-videos-to-google-my-business

Online Reviews For Local Business: Boost Your Sales

Online Reviews For Businesses Make A Difference

Your Online Reputation Matters

Most businesses lose and gain customers, because of their reputation and service delivery.

Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.

The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
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SEO Ranking Factors In 2018

SEO Ranking Factors In 2018

People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years. 

I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.

So when we start looking at search engine ranking factors in 2018, there are two things to understand:  

  • Google doesn't really tell people what rules they use for ranking pages. Everybody is guessing. Some people can try to work out the main elements via analysis and from studies and testing. This is something these guys at Backlinko, Search Engine Journal and SEMRush and the ones I'm referring have done.
  • And the ranking algorithm keeps changing all the time. We need to keep up to date with the rules.
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7 SEO Techniques That Will Help You Win In 2018

SEO is constantly changing to meet the demands of better algorithms at Google. Here’s a set of tips that will help you keep your SEO up to speed in the new year. You’ll need to keep on digging into keyword research to fine tune subcategories rather than stuffing. And re-use already optimized content by merging old articles or updating them. You’ll also want to develop links and combine them with FaceBook ad requirements. Follow all the tips below to get the most of your 2018 SEO.

Key Takeaways:

  • Most of the articles written on the top SEO techniques are recycled “listicles” that are light on substance and are of little overall value.
  • The best SEO techniques that are written about come from true experts in the field, people such as Tom Bennett, Head of Product at Built Visible, and Kelly Shelton, VP of Marketing at Boostability.
  • To stay on top of what is working in the fast-paced SEO industry, it’s critical to always be in learning mode, reading about best practices and testing them in the marketplace.

“The beautiful part about Google Search Console is it shows you what keywords Google is associating with your article.”

Read more: https://ahrefs.com/blog/seo-techniques/

My 12 Most Important SEO Metrics To Monitor

SEO is one of the most important parts of keeping a website filling up with traffic. It’s important to monitor your SEO metrics properly and consistently to make the most of it. Some metrics to put at the top of the watch list include traffic and bounce and conversion rates. Don’t forget to track exit pages too. These will tell you if your traffic is leaving due to content or to a finalized purchase or signup. There are tons of metric analytics to use but keeping on top of primary ones can get you ahead faster.

Key Takeaways:

  • It’s very important to track organic traffic on your website.
  • Collecting data about geographical insights to your organic traffic is very important.
  • Devices, browsers and search engines are important in determining what actions need to be taken to maximize reach.

“Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.”

Read more: https://searchengineland.com/12-most-important-seo-metrics-to-monitor-285190

The Complete Guide To Create Your Own Social Media Strategy Map

Social Media Strategy Map

Creating a social media strategy map can help build a loyal relation with customers. A business that wants to be successful has to figure out their audience. A business has to know that people are looking for an experience and and something that they will need. Use community building to target people who are interested in your brand and keep track of topics and questions. The more involved you are on social media, the more your band becomes trustworthy of customers. Study which social media has a higher audience base and if that same audience has a second social media account. Also study your competition and how they advertise their band. Use surveys and reward customer to help build you brand.

Key Takeaways:

  • In the past ten years, social media has become a necessary tool for businesses.
  • It’s important to have a solid social media strategy that creates rich, relatable content for followers.
  • Remember to give customers an experience, choose social networks that fit your audience, and keep track of progress.

“Define the goal for your social media campaigns. Otherwise, you will fail to assess the failure or success of your efforts.”

Read more: https://www.searchenginepeople.com/blog/complete-guide-create-social-media-strategy-map.html

The 5 R Marketing System In More Detail

The System In More Detail

When it comes to implementing the system, we do break some or the elements into sub groups, so we can:

  • Implement chunks as required by your business.
  • Do what's important first and start generating leads.
  • Implement in a logical order. For example some parts of the search engine optimisation process take 6-12 months to drive results, and most business need some results faster than that.

The short video below outlines the basic order of the steps.

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