Owners of small businesses are always in search of needed online tools that will help to make their small business more profitable. The author of this article has compiled a comprehensive list of marketing ideas that are technology friendly for small business owners. How does the word “free” sound to you? Most ideas in the list are free. The author presents the list in easy to read format and has grouped the ideas into comprehensive concepts. The author of this article also has ideas for use of technology that a small business owner might not have even thought of.

Key Takeaways:

• The majority of these tools are quite cost effective or even free
• A unicorn tool save you time and allow you to divert your attention elsewhere.
• This list is categorized to make spotting what you need easier.

“Every marketer needs the right tools in order to succeed in running marketing campaigns.”

Read more: https://smallbiztrends.com/2018/07/2018-marketing-tools.html

Rand Fishkin graces us with knowledge of how to be the boss of those words Google chooses to use in their searches when describing your company. Moz provides a video transcription that describes the way to make that happen.  These things will change what they say about you.

Key Takeaways:

• You can improve a person’s experience with your website by taking some of the steps outlined in the video
• The first interaction people have with your brand or site is through the Google search bar
• There are various reputation management tactics that can help put your brand in people’s minds for purchase

“So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.”

Read more: https://moz.com/blog/reputation-management-seo

Since mid-winter Google planned to come out and make a statement and confirm brand non-HTTPS sites as “Not Secure,” and today, with Chrome 68, that change is being rolled out to a wide audience. Should this impact your normal, daily interent usage. Probably not. Most major website and shopping sites already have dealt with the non-secure issue. There is a difference between http and https. A lot of times when you switch over to enter personal information the website switches over automatically anyways.

Key Takeaways:

• Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that.
• Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.
• Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.

“Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.”

Read more: https://searchengineland.com/tomorrow-chrome-starts-telling-users-http-sites-are-not-secure-302481

There are certain times, when SEO is a really big waste of time. A lot of people who work online often wonder if SEO is even worth it for them. They wonder if it will help them, or not. SEO requires a lot of time and commitment from the people that implement it. It is something that you cannot be detached from. You need to by fully committed in order for it to work the way it should.

Key Takeaways:

• SEO might not be necessary to have a positive online presence with a site.
• SEO requires a lot of commitment and might not give people what they need.
• If a person does not like social media, they should not use SEO.

“SEO, a three-letter acronym, sometimes incites a four-letter-word reaction due to its complex and ever-changing nature.”

Read more: https://techibhai.com/when-seo-waste-time/

A one star review can often be seen as a huge black mark on your reputation. Everyone else likes me, what is wrong with this person? This really is an opportunity to own what this person says and examine what really happened. It could be situational, as in this person had a bad day, or maybe you do really have a problem you need to address. Examine this problem as a larger part of the business to determine the root of it and see how it fits in. You might find that “big problem” to the review that may be something your regulars are just overlooking.

Key Takeaways:

• Don’t try to tell your side of the story, this can make a business look defensive
• Do not ignore the bad review, you may look uncaring
• As a business you can’t make everyone happy so the occasional negative review is to be expected

“Fall on the sword. Readers of reviews want to see a business owner who is trying to make his customers happy, even those who are in the wrong and those who are unreasonable.”

Read more: http://www.rentalmanagementmag.com/Art/tabid/232/ArticleId/29616