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While it may sound easy, generating high-quality backlinks can be tough. Often companies resort to spamming blog comment sections to obtain backlinks. But that’s neither necessary nor effective for your SEO efforts. Key Takeaways: Backlinks or inbound links helps to earn links from other website which directs the readers to own site. A backlink or ….

Without off-page SEO you will struggle to rank for competitive search terms (such are Plumber In Sydney). Think about off-page SEO as building your site authority and without this your site won’t outrank those who already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those ….

We talk a lot about acquiring new customers, but many plumbers and home service pros never talk about how to keep them. A savvy marketer knows that cost of acquisition is only part of the equation. Retention (or “lifecycle marketing”) is an investment in your customers that is well worth it because it can reduce ….

CRM refers to customer relationship management (CRM). This refers to how businesses manage their existing customers by collecting data about them and usage habits and then building relationships with those customers. Marketing automation is a set of tools that helps companies to optimize sales funnel automation. These include lead nurturing, email marketing, customer communications, and ….

Eighty-four percent of GMB search is category based (that is searching for a market like Electricians and Plumbers) and only sixteen percent is actually direct (that is searching for the domain name). The majority of all businesses are actually found through search. There was a study conducted and what was found was that most consumers ….