The article is about how to increase your company’s SEO by getting involved with the community. By getting involved, you are able to make connections with successful people. These people can then help your business or community simply by referencing your site or business on their blog. The article also recommends offering services and becoming the face of your business so that when articles are printed, you can ask that they post a link to your site by your name.

Key Takeaways:

• Telling your story is important, but telling the stories of your community is the best local SEO strategy you’re not using.
• Once you’ve got some local photos, go to work and make sure they have the biggest benefit for your visibility when added to your site.
• Take advantage of any community-building opportunities provided by the platform. You can generally join groups, organize your photos into sets and share your photo.

“When you think about it, you don’t need search engines for most of those things. The world doesn’t happen online any more than Google defines who we are. Search engines are just a mirror that reflects our relationship with the world around us.”

Read more: https://www.brightlocal.com/2018/07/24/local-seo-begins-with-community/

It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.

It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.

Key Takeaways:

• The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.
• It also found that among SMBs who respond, 81% do so for both positive and critical reviews; 12% only respond to positive reviews and 6% only respond to negative reviews.
• A 2018 LSA survey for SOCi found that 50% of SMBs (n=315) didn’t have a review acquisition strategy and 40% infrequently or never responded to reviews.

“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

SEO is certainly changing the market for a lot of business owners. Learn a little about the practice and what the future holds for SEO. Small businesses might be able to generate a lot of interest in these techniques. That will have an immediate effect on sales and other markers. Small business owners are definitely captivated by the results of SEO. That practice is changing web use in many ways. People are now taking note of that fact.

Key Takeaways:

• Grow business with technical SEO, use search-engine-friendly content management system.
• Keyword research will allow a customer to find your resource much better.
• Make sure your site is user-friendly or it will drive away a possible customer.

“Search engine optimisation is not rocket science for any site, small and local businesses included.”

Read more: https://searchengineland.com/how-small-businesses-can-see-big-results-with-foundational-seo-304746

Owners of small businesses are always in search of needed online tools that will help to make their small business more profitable. The author of this article has compiled a comprehensive list of marketing ideas that are technology friendly for small business owners. How does the word “free” sound to you? Most ideas in the list are free. The author presents the list in easy to read format and has grouped the ideas into comprehensive concepts. The author of this article also has ideas for use of technology that a small business owner might not have even thought of.

Key Takeaways:

• The majority of these tools are quite cost effective or even free
• A unicorn tool save you time and allow you to divert your attention elsewhere.
• This list is categorized to make spotting what you need easier.

“Every marketer needs the right tools in order to succeed in running marketing campaigns.”

Read more: https://smallbiztrends.com/2018/07/2018-marketing-tools.html