SEO is one of the most important parts of keeping a website filling up with traffic. It’s important to monitor your SEO metrics properly and consistently to make the most of it. Some metrics to put at the top of the watch list include traffic and bounce and conversion rates. Don’t forget to track exit pages too. These will tell you if your traffic is leaving due to content or to a finalized purchase or signup. There are tons of metric analytics to use but keeping on top of primary ones can get you ahead faster.
- It’s very important to track organic traffic on your website.
- Collecting data about geographical insights to your organic traffic is very important.
- Devices, browsers and search engines are important in determining what actions need to be taken to maximize reach.
“Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.”