There are good reasons to use Google Ads dynamic exclusion lists. It can protect your reputation, maximize your budget, and at the same time prevent irrelevant traffic. 

These lists are applicable to display and video campaigns. Small business advertisers are using dynamic list exclusion. 

Key Takeaways:

  • How to optimize your ad placement to best-fit consumers who are most likely to use the product.
  • The instructions on how to set up the exclusion list are lengthy.
  • Use the lists to save time in the long run.

“If you’re running a display or video campaign, the odds are that at some point, you’re going to run into a placement you’ll want to exclude “

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