The 5 R Marketing System For Home Services Businesses

By Vossey

October 5, 2017

Pest Control Marketing, Plumber Marketing, SEO

Your Business Needs A Marketing System

Our 5R Marketing System, leverages the fundamental drivers of growth. This is wrapped up in the 5th R - Reporting.  Watch the video below to find out more.



First your Reputation. Your reputation is your most valuable asset.

That's nothing new. However with social media sites like Facebook and Twitter and online directories like Google my business and Yelp your reputation has never been more powerful or more vulnerable to damage damage that has real consequences.


The second driver is Reach. If you're looking to acquire new customers and grow the bottom line, you need to make sure that more people know about you today than yesterday.

In our wired smartphone crazed day and age, that usually means using the Internet in a strategic way to expand your reach and draw more attention from other prospects who want what you offer.


The third fundamental driver is Resell.

In fact more broadly resell, upselling and retention. Adding new customers to book of business is not always easy or cheap. And that's why it's so important to make sure you get the maximum lifetime value out of every new customer who buys from you.

Successful businesses know this. They make sure to create systems and processes to resell, upsell, cross-sell and retain their existing customers and clients.


The fourth fundamental driver is Referrals. It's no secret that referrals make your best customers. Not just because they're cheap and easy to get but also they help save marketing costs. And for many businesses referrals are a really important source of new customers.


The last fundamental driver is Reporting because actually you can't manage what you can't measure. It's really important that with all these other four elements that there's enough systems and reporting and tracking in place to understand what's happening for everything so that you can be confident when that when you spend a $1,000 you get $5,000 back.

So What?

A consistent flow of leads (prospects) is the lifeblood of all businesses. Our 5R Marketing system can provide that for your home services business  (e.g. Plumbers, Electricians, Air Conditioning, Carpet Cleaning, Appliance Repair, Pest Control etc).

This is for you if:

  • Are a growth minded owner of a local service business
  • Want to grow your business from local home owners
  • You are prepared to commit a realistic marketing budget (around $1,000 a month) to make your business grow.

Find out more about how we deploy the system here.

Book a strategy session here.

About the author

Hendrik Vos is a director of Lead Fuse, a digital agency that specialises in marketing for businesses who service homeowners and rely on repeat business from those homeowners. The proprietary 5R marketing strategy used by Lead Fuse is perfect for these business types. And because it pulls a number of marketing levers, is guaranteed to increase sales and profits for businesses that use it.

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