The 5 R Marketing System For Home Services Businesses

Our 5R Marketing System, leverages the fundamental drivers of growth. This is wrapped up in the 5th R - Reporting.  Watch the video below to find out more.

Reputation

First your Reputation. Your reputation is your most valuable asset.

That's nothing new. However with social media sites like Facebook and Twitter and online directories like Google my business and Yelp your reputation has never been more powerful or more vulnerable to damage damage that has real consequences.

Reach

The second driver is Reach. If you're looking to acquire new customers and grow the bottom line, you need to make sure that more people know about you today than yesterday.

In our wired smartphone crazed day and age, that usually means using the Internet in a strategic way to expand your reach and draw more attention from other prospects who want what you offer.

Resell

The third fundamental driver is Resell.

In fact more broadly resell, upselling and retention. Adding new customers to book of business is not always easy or cheap. And that's why it's so important to make sure you get the maximum lifetime value out of every new customer who buys from you.

Successful businesses know this. They make sure to create systems and processes to resell, upsell, cross-sell and retain their existing customers and clients.

Referrals

The fourth fundamental driver is Referrals. It's no secret that referrals make your best customers. Not just because they're cheap and easy to get but also they help save marketing costs. And for many businesses referrals are a really important source of new customers.

Reporting

The last fundamental driver is Reporting because actually you can't manage what you can't measure. It's really important that with all these other four elements that there's enough systems and reporting and tracking in place to understand what's happening for everything so that you can be confident when that when you spend a $1,000 you get $5,000 back.