When hiring a search agency to improve your company’s SEO efforts, there are nine major factors to consider before signing the contract. Good search agencies will note how they approach their work and how they stay up to date with the latest trends. Reputable search agencies also have a track record that can be verified, are willing to customiz\se their efforts toward your specific business goals, and are stable (both in terms of history and their retention rates). Good SEO agencies also have credentials and know how to make their goals measurable and trackable. They also should have a good track record of communication with their clients and have a clear sense of likability and knowledge of what their expectations should be as a contractor. Finally, good agencies are willing to collaborate with their clients for the long haul – both in general and with any related departments with the company.
- Hiring a search agency takes a lot of time and commitment.
- Tech terms are one of the issues with hiring a search agency.
- The level of customization is a big issue when looking for a search engine.
“You need to have confidence that they are on top of their game and aren’t going to always be playing catch up or putting out fires when working with you.”