Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence?
You may well have worked hard to get the number of page likes up to a decent level. An impressive number of followers shows you have a well-liked brand.
A quick summary of 150 plumbers Facebook pages in Sydney (in March 2020) showed the average number of Followers was 280. That to me, indicates most plumbers are not having great success with Facebook – if it was really working they would have pushed harder to build the follower base.
So it seems the followers are not turning them into customers. If those fans aren’t buying your services, the numbers don’t matter. That’s why you need to know how to turn Facebook fans into customers.Continue reading
Instagram is an important social media platform for anyone looking to market their services, plumbers included. However, it works a little differently from many of the other popular social sites out there: all posts must be visual. You can caption each one, but those short snippets are the only text you will be able to use.
This means that creating Instagram content that draws in an audience can be tricky at first; what works on other platforms usually won’t work on this one. Luckily, there are some tried-and-true tricks you can use to get the job done.Continue reading
Are you a plumber who offers a free quote to potential customers? Many do; it’s practically a given at this point.
It’s supposed to help you lure in more leads and convince them to hire you for their plumbing needs, but when everyone else around you is doing it too, it doesn’t stand out as something special in the way you intended.Continue reading
If your plumbing business is “bogged down”, it could be because your social media presence is dying or already dead. Social media is one of the leading ways to communicate with your customers and get new customers.
Social media management is critical to your business and brand. If your social media is failing, you should revive it and – this is key – keep it moving forward.
For a majority of consumers, it is a routine that we check out reviews of establishments we intend to visit. That being said, the business owners also want to make sure that they are addressing those reviews that paint a negative picture of their business. Making sure that those reviews are taken seriously and dealt with in a positive manner will let customers know that the owner is all about providing quality services and goods.
“My search returned nearly a dozen options, each result showing details like star ratings, reviews, busy times, and links to articles that mentioned the business.”
Are you looking for some free plumber marketing ideas?
If you don’t have much to spend on marketing, you might wonder how to grow your plumbing business. The good news is that there are plenty of things you can do to attract new customers without spending a cent.
Here’s my list of 10 free plumber marketing ideas for you to try. When I say free – that’s free of money – but not time (sorry). You don’t need to do them all – start with one and be consistent.Continue reading
The article is about how to increase your company’s SEO by getting involved with the community. By getting involved, you are able to make connections with successful people. These people can then help your business or community simply by referencing your site or business on their blog. The article also recommends offering services and becoming the face of your business so that when articles are printed, you can ask that they post a link to your site by your name.
“When you think about it, you don’t need search engines for most of those things. The world doesn’t happen online any more than Google defines who we are. Search engines are just a mirror that reflects our relationship with the world around us.”
Before you think about using a private blog network (PBN) to get your plumbing, electrical or air con website ranked in Google, you need to know more about the pros and cons of using them.
I’m hoping this blog post helps you make an informed decision.Continue reading
If you are feeling more than a little weighed down and confused by digital marketing, you’re certainly not the only carpet cleaning business owner who is.
My recent survey of carpet cleaning business owners showed that many are feeling overwhelmed and aren’t achieving the results they would like from their efforts.
Getting relevant traffic to your carpet cleaning website is a critical component of generating leads and booking jobs for your business.
Now Google Ads or Google Adwords as it was formerly know is a vital way for many carpet cleaning businesses to generate relevant traffic traffic and leads to their business.
But how do you do it properly? How do you make sure it's working effectively for you? And what are the key things that you should be doing to make your AdWords work effectively.