A one star review can often be seen as a huge black mark on your reputation. Everyone else likes me, what is wrong with this person? This really is an opportunity to own what this person says and examine what really happened. It could be situational, as in this person had a bad day, or maybe you do really have a problem you need to address. Examine this problem as a larger part of the business to determine the root of it and see how it fits in. You might find that “big problem” to the review that may be something your regulars are just overlooking.
“Fall on the sword. Readers of reviews want to see a business owner who is trying to make his customers happy, even those who are in the wrong and those who are unreasonable.”
Google is starting to enter the professional and local services market in a new way, and this is going to have profound implications for people who provide such services. While Google has long provided advertisements for services, its new Local Service Ads platform take the company’s involvement to a new level. This is more of an Uber-style model, where Google will serve as a clearinghouse to directly connect customers with businesses. However, the way that it does so will be opaque, so it will be allowed to manipulate prices. This could result in major price pressure and lower wages for professionals.
“Google has gotten pretty good at squeezing most of the profit out of every industry it touches via Adwords, Google Shopping, etc. And Google’s Local Service Ads look pretty much like more of the same.”
If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some How to Avoid a Google Penalty (Infographic)
While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.
“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”
Every business owner wants the opportunity to not only reach more customers but to impress them. When you show more, you can say more. If a picture is worth a thousand words, then surely your video is worth at least that. Your video has now gone viral or could go viral. Might this bring you more customers? No matter what type of business you own you should consider uploading your videos. Now how do you get started? It’s very easy, follow the instructions mentioned here and you can have your video posted in no time.
“educating customers about your product or service is empowering them to make the right choices”
Most businesses lose and gain customers, because of their reputation and service delivery.
Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.
The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years.
I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.
So when we start looking at search engine ranking factors in 2018, there are two things to understand:
SEO is constantly changing to meet the demands of better algorithms at Google. Here’s a set of tips that will help you keep your SEO up to speed in the new year. You’ll need to keep on digging into keyword research to fine tune subcategories rather than stuffing. And re-use already optimized content by merging old articles or updating them. You’ll also want to develop links and combine them with FaceBook ad requirements. Follow all the tips below to get the most of your 2018 SEO.
“The beautiful part about Google Search Console is it shows you what keywords Google is associating with your article.”
Read more: https://ahrefs.com/blog/seo-techniques/
SEO is one of the most important parts of keeping a website filling up with traffic. It’s important to monitor your SEO metrics properly and consistently to make the most of it. Some metrics to put at the top of the watch list include traffic and bounce and conversion rates. Don’t forget to track exit pages too. These will tell you if your traffic is leaving due to content or to a finalized purchase or signup. There are tons of metric analytics to use but keeping on top of primary ones can get you ahead faster.
“Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.”
When it comes to implementing the system, we do break some or the elements into sub groups, so we can:
The short video below outlines the basic order of the steps.