Category Archives for "Commentary"

How To Respond To Negative Reviews On Facebook & Google

How to respond to negative reviews - talking into tin can

For a majority of consumers, it is a routine that we check out reviews of establishments we intend to visit. That being said, the business owners also want to make sure that they are addressing those reviews that paint a negative picture of their business. Making sure that those reviews are taken seriously and dealt with in a positive manner will let customers know that the owner is all about providing quality services and goods.

Key Takeaways:

  • Online reviews can have as much impact as word of mouth recommendations.
  • Reasonable responses are a good way to counteract bad reviews.
  • Some reviews should not be replied to because the issue cannot be resolved

“My search returned nearly a dozen options, each result showing details like star ratings, reviews, busy times, and links to articles that mentioned the business.”

Read more: https://www.fastcompany.com/40504968/how-to-respond-to-negative-reviews-on-facebook-yelp-and-google

Local SEO Begins with Community

The article is about how to increase your company’s SEO by getting involved with the community. By getting involved, you are able to make connections with successful people. These people can then help your business or community simply by referencing your site or business on their blog. The article also recommends offering services and becoming the face of your business so that when articles are printed, you can ask that they post a link to your site by your name.

Key Takeaways:

  • Telling your story is important, but telling the stories of your community is the best local SEO strategy you’re not using.
  • Once you’ve got some local photos, go to work and make sure they have the biggest benefit for your visibility when added to your site.
  • Take advantage of any community-building opportunities provided by the platform. You can generally join groups, organize your photos into sets and share your photo.

“When you think about it, you don’t need search engines for most of those things. The world doesn’t happen online any more than Google defines who we are. Search engines are just a mirror that reflects our relationship with the world around us.”

Read more: https://www.brightlocal.com/2018/07/24/local-seo-begins-with-community/

The Really Big List of Marketing Tools for Small Business

List and Words Big List of Marketing Tools for Small Business

Owners of small businesses are always in search of needed online tools that will help to make their small business more profitable. The author of this article has compiled a comprehensive list of marketing ideas that are technology friendly for small business owners. How does the word “free” sound to you? Most ideas in the list are free. The author presents the list in easy to read format and has grouped the ideas into comprehensive concepts. The author of this article also has ideas for use of technology that a small business owner might not have even thought of.

Key Takeaways:

  • The majority of these tools are quite cost effective or even free
  • A unicorn tool save you time and allow you to divert your attention elsewhere.
  • This list is categorized to make spotting what you need easier.

“Every marketer needs the right tools in order to succeed in running marketing campaigns.”

Read more: https://smallbiztrends.com/2018/07/2018-marketing-tools.html

Reputation Management SEO: How to Own Your Branded Keywords in Google

Image of Google and How to Own Your Branded Keywords in Google

Rand Fishkin graces us with knowledge of how to be the boss of those words Google chooses to use in their searches when describing your company. Moz provides a video transcription that describes the way to make that happen.  These things will change what they say about you.

Key Takeaways:

  • You can improve a person’s experience with your website by taking some of the steps outlined in the video
  • The first interaction people have with your brand or site is through the Google search bar
  • There are various reputation management tactics that can help put your brand in people’s minds for purchase

“So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.”

Read more: https://moz.com/blog/reputation-management-seo

Chrome Starts Telling Users HTTP Sites Are Not Secure

Chrome Starts Telling Users HTTP Sites Are Not Secure

Since mid-winter Google planned to come out and make a statement and confirm brand non-HTTPS sites as “Not Secure,” and today, with Chrome 68, that change is being rolled out to a wide audience. Should this impact your normal, daily interent usage. Probably not. Most major website and shopping sites already have dealt with the non-secure issue. There is a difference between http and https. A lot of times when you switch over to enter personal information the website switches over automatically anyways.

Key Takeaways:

  • Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that.
  • Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.
  • Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.

“Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.”

Read more: https://searchengineland.com/tomorrow-chrome-starts-telling-users-http-sites-are-not-secure-302481

When SEO Is a Waste of Time

When SEO Is a Waste Of Time

There are certain times, when SEO is a really big waste of time. A lot of people who work online often wonder if SEO is even worth it for them. They wonder if it will help them, or not. SEO requires a lot of time and commitment from the people that implement it. It is something that you cannot be detached from. You need to by fully committed in order for it to work the way it should.

Key Takeaways:

  • SEO might not be necessary to have a positive online presence with a site.
  • SEO requires a lot of commitment and might not give people what they need.
  • If a person does not like social media, they should not use SEO.

“SEO, a three-letter acronym, sometimes incites a four-letter-word reaction due to its complex and ever-changing nature.”

Read more: https://techibhai.com/when-seo-waste-time/