Category Archives for "Featured"

7 SEO Techniques That Will Help You Win In 2018

SEO is constantly changing to meet the demands of better algorithms at Google. Here’s a set of tips that will help you keep your SEO up to speed in the new year. You’ll need to keep on digging into keyword research to fine tune subcategories rather than stuffing. And re-use already optimized content by merging old articles or updating them. You’ll also want to develop links and combine them with FaceBook ad requirements. Follow all the tips below to get the most of your 2018 SEO.

Key Takeaways:

  • Most of the articles written on the top SEO techniques are recycled “listicles” that are light on substance and are of little overall value.
  • The best SEO techniques that are written about come from true experts in the field, people such as Tom Bennett, Head of Product at Built Visible, and Kelly Shelton, VP of Marketing at Boostability.
  • To stay on top of what is working in the fast-paced SEO industry, it’s critical to always be in learning mode, reading about best practices and testing them in the marketplace.

“The beautiful part about Google Search Console is it shows you what keywords Google is associating with your article.”

Read more: https://ahrefs.com/blog/seo-techniques/

My 12 Most Important SEO Metrics To Monitor

SEO is one of the most important parts of keeping a website filling up with traffic. It’s important to monitor your SEO metrics properly and consistently to make the most of it. Some metrics to put at the top of the watch list include traffic and bounce and conversion rates. Don’t forget to track exit pages too. These will tell you if your traffic is leaving due to content or to a finalized purchase or signup. There are tons of metric analytics to use but keeping on top of primary ones can get you ahead faster.

Key Takeaways:

  • It’s very important to track organic traffic on your website.
  • Collecting data about geographical insights to your organic traffic is very important.
  • Devices, browsers and search engines are important in determining what actions need to be taken to maximize reach.

“Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.”

Read more: https://searchengineland.com/12-most-important-seo-metrics-to-monitor-285190

6 Tips To Convert A Plumber’s Mailbox Drop To An Effective Lead Funnel

6 Tips to convert a mail box drop to a lead funnel

Example Mailbox drop from a Sutherland Shire PlumberI got this in the letter box recently from a local Sutherland Shire plumber. It got me thinking about how a letterbox drop like this could be made more effective for this plumber, and for other home service business owners.

It could be a valuable lead and customer generating marketing activity.

Why Is It Important To Get Letter Box Drops Right?

Most plumbers, electricians, pest controllers, air con contractors, and other home services businesses,  rely on word of mouth referrals to get new customers. For many it’s their only source of customers. I believe you should have several lead generation engines that you can count on for growth over and above word of mouth referrals.  Letterbox drops could be an excellent way to get a flow of new leads into your business.Continue reading

22 Critical Elements Your Pest Control Website Needs in 2016

Pest Control Websites - 22 Critical Elements You Need

Mitch and Adam are in the local pest control business. They both offer similar services – you know…commercial and domestic, termites, cockroaches, bed bugs and the like and they both work in the same basic area in western Sydney.

Adam is flat-out. He gets a constant stream of new customers and phone calls, and he’s looking to put on another ute to service the new business he’s getting. He makes good profits because people don’t nickel and dime him over everything and he converts 6 in 10 new phone calls into customers.

Mitch, on the other hand, is becoming a dab hand at fishing. And his wife is wondering if he should just give up this running your own business lark and get a real job. He’s even started talking to real estates to rustle up some business. Even though they take out all his margin and pay him nearly two months after he’s done the job.

So what’s the difference? Continue reading

How To More Than Double Your New Customer Flow In 2017. Pull The Reputation Marketing Lever.

Use reputation marketing to 3.5X your lead flow

Five Major Online Marketing Shifts Affecting Home Services Businesses

Are you are running a home services business? A business like pest control, carpet cleaning, air conditioning or plumbing and electrical? Then this article will help you boost your lead flow and conversions in 2017 – by up to 3.5X. This blog post was first published in 2015. I have updated it with recent survey data. Especially Brightlocal’s, 2016 consumer survey.

You may not have spotted it, but there have been some big online marketing changes. These can boost or kill off your lead and customer flow.

And when you get to grips with the changes, it can put you in a position to crush it when it comes to getting new customers. All at the expense of your competitors.Continue reading