If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some How to Avoid a Google Penalty (Infographic)
People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years.
I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.
So when we start looking at search engine ranking factors in 2018, there are two things to understand:
When it comes to implementing the system, we do break some or the elements into sub groups, so we can:
The short video below outlines the basic order of the steps.
Our 5R Marketing System, leverages the fundamental drivers of growth. This is wrapped up in the 5th R - Reporting. Watch the video below to find out more.
There are in fact many good reasons why a business like yours should invest in local SEO (search engine optimisation).
Here's some important facts about how local prospects and customers use the web.
Deciding what to do with local marketing is easy(ier) when you know how potential customers find, engage with and become customers of your plumbing, pest control, electrical or other home services type business.
This video outlines a number of paths to buying for your business.
I got this in the letter box recently from a local Sutherland Shire plumber. It got me thinking about how a letterbox drop like this could be made more effective for this plumber, and for other home service business owners.
It could be a valuable lead and customer generating marketing activity.
Most plumbers, electricians, pest controllers, air con contractors, and other home services businesses, rely on word of mouth referrals to get new customers. For many it’s their only source of customers. I believe you should have several lead generation engines that you can count on for growth over and above word of mouth referrals. Letterbox drops could be an excellent way to get a flow of new leads into your business.Continue reading