Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence?
You may well have worked hard to get the number of page likes up to a decent level. An impressive number of followers shows you have a well-liked brand.
A quick summary of 150 plumbers Facebook pages in Sydney (in March 2020) showed the average number of Followers was 280. That to me, indicates most plumbers are not having great success with Facebook – if it was really working they would have pushed harder to build the follower base.
So it seems the followers are not turning them into customers. If those fans aren’t buying your services, the numbers don’t matter. That’s why you need to know how to turn Facebook fans into customers.Continue reading
Instagram is an important social media platform for anyone looking to market their services, plumbers included. However, it works a little differently from many of the other popular social sites out there: all posts must be visual. You can caption each one, but those short snippets are the only text you will be able to use.
This means that creating Instagram content that draws in an audience can be tricky at first; what works on other platforms usually won’t work on this one. Luckily, there are some tried-and-true tricks you can use to get the job done.Continue reading
Are you a plumber who offers a free quote to potential customers? Many do; it’s practically a given at this point.
It’s supposed to help you lure in more leads and convince them to hire you for their plumbing needs, but when everyone else around you is doing it too, it doesn’t stand out as something special in the way you intended.Continue reading
If your plumbing business is “bogged down”, it could be because your social media presence is dying or already dead. Social media is one of the leading ways to communicate with your customers and get new customers.
Social media management is critical to your business and brand. If your social media is failing, you should revive it and – this is key – keep it moving forward.
Are you looking for some free plumber marketing ideas?
If you don’t have much to spend on marketing, you might wonder how to grow your plumbing business. The good news is that there are plenty of things you can do to attract new customers without spending a cent.
Here’s my list of 10 free plumber marketing ideas for you to try. When I say free – that’s free of money – but not time (sorry). You don’t need to do them all – start with one and be consistent.Continue reading