Most businesses lose and gain customers, because of their reputation and service delivery.
Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.
The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
Have you every wondered if it’s worth collecting customer reviews from your plumbing or pest control customers after you have done the work?
In this video, I’ve collected and summarised the most recent online data about the return on investment (ROI) from collecting online reviews from your customers and getting them published online.Continue reading
This is an excellent article about developing your online reputation. As a home services business – plumbers, electricians, carpet cleaning, air con and the like, knowing how your customers are feeling about your service is so useful – both for knowing you are doing business right and what your customers might say about you to others. Getting your reviews online is also important.
Why is it important? Well depending on which survey you see, somewhere between 75% and 90% of consumers read online reviews when considering a purchase. A slightly smaller number of us trust online reviews as much as we trust recommendations made by people that we know. Continue reading
Are you are running a home services business? A business like pest control, carpet cleaning, air conditioning or plumbing and electrical? Then this article will help you boost your lead flow and conversions in 2017 – by up to 3.5X. This blog post was first published in 2015. I have updated it with recent survey data. Especially Brightlocal’s, 2016 consumer survey.
You may not have spotted it, but there have been some big online marketing changes. These can boost or kill off your lead and customer flow.
And when you get to grips with the changes, it can put you in a position to crush it when it comes to getting new customers. All at the expense of your competitors.Continue reading