You’re Google business profile could become a joke if you don’t keep a vigilant eye on key basics that include, but are not limited to: checking for keyword stuffing from your own business and competitors, check for review legitimacy, don’t review yourself or competitors, and don’t incentivize reviews. always check your photos and their relevancy and accuracy, and always make sure you’re business hours are listed correctly, and even use Google’s tutorial for setting special hours.
“Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.”
Recent Uberall survey of approximately 300 small and medium sizes businesses (SMBs), shows that over 90% of SMBs think that the online reviews are important. At the same, full 54% of SMBs think the reviews are very important. When it comes to review generation, 63% of SMBs encourage the customers to review the business, and 81% of SMBs responds to these reviews regardless whether the reviews are positive or negative. Survey by LSA found significantly different numbers when it comes to review acquisition strategy of the SMBs and responsiveness rate. As with any survey, both Uberall and LSA survey may have had an “idealized”, not-so-representative samples of small and medium size businesses.
“The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.”
It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.
It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.
“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”
SEO is certainly changing the market for a lot of business owners. Learn a little about the practice and what the future holds for SEO. Small businesses might be able to generate a lot of interest in these techniques. That will have an immediate effect on sales and other markers. Small business owners are definitely captivated by the results of SEO. That practice is changing web use in many ways. People are now taking note of that fact.
“Search engine optimisation is not rocket science for any site, small and local businesses included.”