Category Archives for "Summary"

How to Guard Your Google Business Profile from Becoming a Running Joke

You’re Google business profile could become a joke if you don’t keep a vigilant eye on key basics that include, but are not limited to: checking for keyword stuffing from your own business and competitors, check for review legitimacy, don’t review yourself or competitors, and don’t incentivize reviews. always check your photos and their relevancy and accuracy, and always make sure you’re business hours are listed correctly, and even use Google’s tutorial for setting special hours.

Key Takeaways:

  • You should do some research if you think a competitor’s high rankings are stemming
  • If you message Google, then there is no guarantee that they will act on the report.
  • If someone falsifies reviews, then they are committing an illegal action.

“Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.”

Read more: https://moz.com/blog/guard-your-google-business-profile

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

Recent Uberall survey of approximately 300 small and medium sizes businesses (SMBs), shows that over 90% of SMBs think that the online reviews are important. At the same, full 54% of SMBs think the reviews are very important. When it comes to review generation, 63% of SMBs encourage the customers to review the business, and 81% of SMBs responds to these reviews regardless whether the reviews are positive or negative. Survey by LSA found significantly different numbers when it comes to review acquisition strategy of the SMBs and responsiveness rate. As with any survey, both Uberall and LSA survey may have had an “idealized”, not-so-representative samples of small and medium size businesses.

Key Takeaways:

  • There are many surveys about the importance of local business reviews.
  • There are more than 90 percent of SMBs that think online reviews are quite important.
  • The survey showed that a striking 86% percent of SMBs respond to consumer reviews.

“The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.

It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.

Key Takeaways:

  • The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.
  • It also found that among SMBs who respond, 81% do so for both positive and critical reviews; 12% only respond to positive reviews and 6% only respond to negative reviews.
  • A 2018 LSA survey for SOCi found that 50% of SMBs (n=315) didn’t have a review acquisition strategy and 40% infrequently or never responded to reviews.

“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

How Small Businesses Can See Big Results With Foundational SEO

SEO is certainly changing the market for a lot of business owners. Learn a little about the practice and what the future holds for SEO. Small businesses might be able to generate a lot of interest in these techniques. That will have an immediate effect on sales and other markers. Small business owners are definitely captivated by the results of SEO. That practice is changing web use in many ways. People are now taking note of that fact.

Key Takeaways:

  • Grow business with technical SEO, use search-engine-friendly content management system.
  • Keyword research will allow a customer to find your resource much better.
  • Make sure your site is user-friendly or it will drive away a possible customer.

“Search engine optimisation is not rocket science for any site, small and local businesses included.”

Read more: https://searchengineland.com/how-small-businesses-can-see-big-results-with-foundational-seo-304746