Category Archives for "Summary"

Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews

It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.

It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.

Key Takeaways:

  • The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.
  • It also found that among SMBs who respond, 81% do so for both positive and critical reviews; 12% only respond to positive reviews and 6% only respond to negative reviews.
  • A 2018 LSA survey for SOCi found that 50% of SMBs (n=315) didn’t have a review acquisition strategy and 40% infrequently or never responded to reviews.

“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”

Read more: https://www.lsainsider.com/survey-63-of-smbs-now-encourage-customer-reviews/archives

How Small Businesses Can See Big Results With Foundational SEO

SEO is certainly changing the market for a lot of business owners. Learn a little about the practice and what the future holds for SEO. Small businesses might be able to generate a lot of interest in these techniques. That will have an immediate effect on sales and other markers. Small business owners are definitely captivated by the results of SEO. That practice is changing web use in many ways. People are now taking note of that fact.

Key Takeaways:

  • Grow business with technical SEO, use search-engine-friendly content management system.
  • Keyword research will allow a customer to find your resource much better.
  • Make sure your site is user-friendly or it will drive away a possible customer.

“Search engine optimisation is not rocket science for any site, small and local businesses included.”

Read more: https://searchengineland.com/how-small-businesses-can-see-big-results-with-foundational-seo-304746