The Web is filled with horrendous websites, and I am not only talking about bad design. Apart from how your plumbing website looks, there are many other elements that go into making it more customer-friendly and inspire visitors to do business with you. From a perfect home-page to having a clear call to action, here are the must-have website elements for plumbing services that will effectively help you do business.

Must-Have Website Elements for Plumbing Services

1.Excellent Visual Design with an Easy to Navigate Site Map

While this is a basic thing, having an aesthetic design with interesting visuals is essential for your plumbing website. With the current advanced spread of technologies, visitors can browse the websites providing the services they are looking for but they will often be compelled by attractive templates to visit your website. Ensure that you have a compelling style that reflects your business and that can successfully catch the attention of your visitors.

It’s important that you have a clearly laid out navigation. I recommend that you use dropdowns in all your navigation menus so that your visitors can view content after each heading. Ensure that it’s easy to use to help your visitors know what you want them to know or to find what they are looking for.

2.Clear Goals

Identifying your goals is very important. I often advise business owners to first make a list of the things they want from a website. Create a list of queries, for example, you can ask yourself why you’re designing a website, what kind of website you’re designing, and what you expect from your website among others. It’s unfortunate that most of the people I interact with want a website just because they want to have one which is a horrible approach. A journey of a thousand miles begins with a single step. Therefore, your first step should be to identify your goals. The name, niche, logo, title, and tagline will heavily depend on your goals.

3.Have the Perfect Homepage

“Don’t judge a book by its cover.” This is one of the common quotes we use almost on a daily basis. But visitors to your website will make a decision on whether to do business with you or not within the first 10 seconds depending on the look of your website. Therefore, use these few seconds to describe who you are and what you do. Ensure that you have a perfectly finished elevator pitch. I also recommend that you recheck whether your promo message, logo, tagline and your first message are catchy to make your visitors stay and browse your website.

4.Clear Call to Action

I often emphasise the importance of the Call To Action (CTA)  in making any website successful. A typical call to action should include a “contact us” button, display contact numbers, or a request quote button. Now that you have visitors on your plumbing website that are interested in your services, your next step should be to guide them in requesting your services. CTAs are important to convert your visitors into business leads. Ideally, you should design the call to action in a way that when your visitors tour your website, they will learn more about your business and the services you offer simultaneously.

5.A Mobile-Friendly Version

Approximately 60 per cent of visitors open websites using their smartphones. If you don’t want to be left behind by your competitors, you should have a well-designed mobile version of your plumbing website. Of all people on the internet, 25 per cent use their tablets and smartphones, and this is the main reason why you should make sure that your website is mobile optimised. I know you wouldn’t want to miss this huge market when designing your website. Search engines like Google and Yahoo check for the mobile-friendliness of websites when preparing search results for mobile devices.

6.Videos

There is a reason why many businesses have started featuring videos on their websites. Videos will allow you to give your visitors a sense of who you are and tell people your story. I also find video content to be a great way to engage your audience. Today more than ever, viewers are consuming video content and this trend won’t slow down any time soon. Your website should not be just a static brochure. For your website to create a compelling experience and build a relationship with your visitors, you should include videos.

Bottom Line

Having a website for your plumbing business is a surefire way to expand your potential market. However, the success of your website will depend on several decisive factors. Having an informative and powerful website alone without my comprehensive must-have website elements for plumbing services will limit the performance of your website.

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