It is hard to say exactly how much you will spend on Google Ads. There are so many different deciding factors. For example how much is your monthly budget and are you willing to spend. It also depends on the type of ad you want. There are shopping, search and network display ads. If you want to use keywords in your ad some cost more than others. Try only to have keywords in your ad that are for your targeted audience.

Key Takeaways:

  • Google doesn’t set a cost for each ad. Rather, it uses an auction model where companies bid on each keyword.
  • Google offers a reasonably level playing field that may allow the Davids of this world to compete with the Goliaths.
  • You set this when you create campaigns and can edit it at any time.

“The truth is the cost of Google ads can vary massively depending on your industry and your strategy.”

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