You know the story. You need to update your website, so you work for a solid four months on it. The content is updated, the design is refreshed, and trendy technology is implemented to make your organisation look modern and up-to-date. After weeks of reviews, approvals, and testing, it’s finally done. And then you just… wait. Here’s how to avoid that.
- Keep your website current using up-to-date technology to attract more users.
- Track your users data trail (names, addresses, phone numbers, social media links). Which will greatly increase your sales leads.
- Automate subsequent visits from the same users by showing different content and challenge your visitors to sign up for your newsletter that can be used to market services and products.
“Today’s web is packed with interaction, user generated content, dynamic search results and more. Creating a website with no thought as to how it drives leads is like going on a road trip with The Best of Kenny Rogers – you’re not going to get very far.”