Running a business is hard. From the logo to the product to the packaging, entrepreneurs must consider dozens of factors before launching their company. Among the most important decisions is the business name, which may be the most important of all.

Key Takeaways:

  • It is important for your brand/business name to be as identifying and descriptive as possible.
  • Simplicity is key. Customers benefit from knowing what your business offers just by reading the name.
  • Businesses with short, sweet, and easy to pronounce names perform better.

“Even if you plan to keep your business small, I strongly recommend making sure it’s possible to copyright and trademark your brand.”

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