A lot can be done with a small budget for SEO if you prioritise that budget towards the most important areas needing improvement. The example us useful for all home services businesses, including plumbers.

Focusing on generating leads and increasing online visibility, we can strategise to determine the best course of action. It’s very important to also make changes that bolster technical SEO. On top of that important base, applying creativity to content creation will get you where you need to be – more sales, more traffic, and better rankings for your company.

Key Takeaways:

  • The company’s objectives were to generate leads for the business and increase online visibility by making relevant improvements to their website.
  • The company’s strategy included adding a chat function, implementing technical SEO, optimising the “Get a Quote” form, and focusing heavily on content creation.
  • The results of these changes included gaining more sales, gaining online visibility for relative keywords, and a massive increase in site traffic.

“It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results.”

Read more: https://moz.com/blog/increase-client-leads-case-study

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