The article is about how to increase your company’s SEO by getting involved with the community. By getting involved, you are able to make connections with successful people. These people can then help your business or community simply by referencing your site or business on their blog. The article also recommends offering services and becoming the face of your business so that when articles are printed, you can ask that they post a link to your site by your name.
- Telling your story is important, but telling the stories of your community is the best local SEO strategy you’re not using.
- Once you’ve got some local photos, go to work and make sure they have the biggest benefit for your visibility when added to your site.
- Take advantage of any community-building opportunities provided by the platform. You can generally join groups, organize your photos into sets and share your photo.
“When you think about it, you don’t need search engines for most of those things. The world doesn’t happen online any more than Google defines who we are. Search engines are just a mirror that reflects our relationship with the world around us.”