Nine Good Reasons Why Your Business Should Invest In Local SEO
There are in fact many good reasons why a business like yours should invest in local SEO (search engine optimisation).
Here's some important facts about how local prospects and customers use the web.
Fact one. Local consumers rely on the Internet. BIA Kelsey reported that 97 percent of consumers use the Internet when they're researching local products and services.
ComScore reported that 54 percent of Americans have substituted the Internet and local search for phone books. This is likely to be much higher in Australia.
Fact two. More users equals more searches equals more potential customers. There are 6,500,000,000 online searches every day worldwide. According to Net Market Share in April, 95% of smartphone users have looked for local information according to a mobile movement study.
Fact three. Having a website is essential. But it's just the start. 36% of respondents say that a clear and smart website design gives a local business more credibility according to a local study. Bright Local also reported that 32 percent of consumers are much more likely to contact local business if they have a website.
Fact four. It's crucial to be visible and prominent on the web. 98% of searchers choose a business that is on page one of the search results they get. They don't bother to go to page two.
Fact five. Your business reputation matters. According to a Bright Local survey, 88% of consumers look at online reviews before they choose local services.
Fact seven. Consumers are quick to make decisions about who to use. 77% of smartphone users contact the business after looking for local information. According to a Google Ipsos study 59% of mobile users who look for local information visit that same business on the same day.
Fact eight. Even your existing customers are looking for you online. The number one reason for doing online research is to look for a known business according to Newstar / Localese.
Fact nine. Your customers are social and so are your competitors. Seventy two percent of small businesses are using social media to promote their business. And seven out of 10 consumers are more likely to use a local business if there is information available on a social media site like Facebook according to a ComScore Networks direct marketing survey.