Over 300 marketers collectively cited their top priorities in executing lead nurturing programs which included conversion rates, customer retention, increasing engagement and brand awareness, and improving the quality of leads. Over a third of survey respondents consider multi-channel nurturing to be essential to success, emphasising email and social media as top preferred channels. Challenges were also noted, including creation of content that is targeted and engaging, alignment of sales and marketing efforts, and resource allocation.
- One of the most important program to a successful lead nurturing program is multi-channel nurturing program.
- Targeted content is the one of the important essential element for the lead nurturing program.
- Strategic elements are used for the successful lead nurturing program was found from recent report.
“Improving conversion rates isn’t the only priority marketers have for implementing a lead nurturing program.”