Without off-page SEO you will struggle to rank for competitive search terms (such are Plumber In Sydney). Think about off-page SEO as building your site authority and without this your site won’t outrank those who already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority. And when you stop to think about it, it makes sense. this example helps you to understand the importance of off-page SEO.
- Off-page SEO involves all actions you take to impact your search engine ranking that fall outside of your website. This can include building backlinks, being active on social media, and guest blogging.
- The key takeaway is that both are equally important to gain and maintain a high search ranking.
- But social media is a great way to gain domain authority and increase your search engine ranking.
“Once everyone knew link building was a key ranking factor, people were using all kinds of strategies to get backlinks.”