September 25, 2021

There are good reasons to use Google Ads dynamic exclusion lists. It can protect your reputation, maximize your budget, and at the same time prevent irrelevant traffic.  These lists are applicable to display and video campaigns. Small business advertisers are using dynamic list exclusion.  Key Takeaways: How to optimize your ad placement to best-fit consumers

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September 21, 2021

Google My Business is not without its flaws. Though they have guidelines, they are vague in many areas and inconsistent in others. And the rules for Service Area Businesses such as Plumbers seem to be the most puzzling. Key Takeaways: Any eligible local service business – a plumber, painter, roofer, contractor, etc. – will benefit

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September 18, 2021

Core Vitals are a set of specific factors that Google considers essential in a webpage’s over user experience. Core web vitals comprise three specific page speed and user interaction measurements; the largest content paintful, first input delay, and cumulative layout shift. Google announced its new core web Vitals, a set of user-focused metrics designed to

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September 14, 2021

You spend time and money marketing your plumbing business. But if I asked you which two marketing campaigns generated the most plumbing leads at the best cost per lead, would you be able to answer this with surety?And Do you know how many leads that email campaign you sent out to your past customers generated?Do you

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September 11, 2021

Hiring the right SEO Company may seem like a hassle. But, researching for oneself can assist in a big way. When searching for an SEO, you want them to generate real results that coincide with your business. SEO’s are profitable by implementing effective strategies to market your business. By doing so, they must understand the

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