Reputation Management SEO: How to Own Your Branded Keywords in Google

Image of Google and How to Own Your Branded Keywords in Google

Rand Fishkin graces us with knowledge of how to be the boss of those words Google chooses to use in their searches when describing your company. Moz provides a video transcription that describes the way to make that happen.  These things will change what they say about you.

Key Takeaways:

  • You can improve a person’s experience with your website by taking some of the steps outlined in the video
  • The first interaction people have with your brand or site is through the Google search bar
  • There are various reputation management tactics that can help put your brand in people’s minds for purchase

“So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.”

Read more: https://moz.com/blog/reputation-management-seo

Chrome Starts Telling Users HTTP Sites Are Not Secure

Chrome Starts Telling Users HTTP Sites Are Not Secure

Since mid-winter Google planned to come out and make a statement and confirm brand non-HTTPS sites as “Not Secure,” and today, with Chrome 68, that change is being rolled out to a wide audience. Should this impact your normal, daily interent usage. Probably not. Most major website and shopping sites already have dealt with the non-secure issue. There is a difference between http and https. A lot of times when you switch over to enter personal information the website switches over automatically anyways.

Key Takeaways:

  • Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that.
  • Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.
  • Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.

“Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow.”

Read more: https://searchengineland.com/tomorrow-chrome-starts-telling-users-http-sites-are-not-secure-302481

When SEO Is a Waste of Time

When SEO Is a Waste Of Time

There are certain times, when SEO is a really big waste of time. A lot of people who work online often wonder if SEO is even worth it for them. They wonder if it will help them, or not. SEO requires a lot of time and commitment from the people that implement it. It is something that you cannot be detached from. You need to by fully committed in order for it to work the way it should.

Key Takeaways:

  • SEO might not be necessary to have a positive online presence with a site.
  • SEO requires a lot of commitment and might not give people what they need.
  • If a person does not like social media, they should not use SEO.

“SEO, a three-letter acronym, sometimes incites a four-letter-word reaction due to its complex and ever-changing nature.”

Read more: https://techibhai.com/when-seo-waste-time/

What To Do About That One-Star Review

What to do about a one star review

A one star review can often be seen as a huge black mark on your reputation. Everyone else likes me, what is wrong with this person? This really is an opportunity to own what this person says and examine what really happened. It could be situational, as in this person had a bad day, or maybe you do really have a problem you need to address. Examine this problem as a larger part of the business to determine the root of it and see how it fits in. You might find that “big problem” to the review that may be something your regulars are just overlooking.

Key Takeaways:

  • Don’t try to tell your side of the story, this can make a business look defensive
  • Do not ignore the bad review, you may look uncaring
  • As a business you can’t make everyone happy so the occasional negative review is to be expected

“Fall on the sword. Readers of reviews want to see a business owner who is trying to make his customers happy, even those who are in the wrong and those who are unreasonable.”

Read more: http://www.rentalmanagementmag.com/Art/tabid/232/ArticleId/29616

Are Local Businesses Ready For Google Local Service Ads?

Google Local Service Ads

Google is starting to enter the professional and local services market in a new way, and this is going to have profound implications for people who provide such services. While Google has long provided advertisements for services, its new Local Service Ads platform take the company’s involvement to a new level. This is more of an Uber-style model, where Google will serve as a clearinghouse to directly connect customers with businesses. However, the way that it does so will be opaque, so it will be allowed to manipulate prices. This could result in major price pressure and lower wages for professionals.

Key Takeaways:

  • Google is looking to privatize most industries allowing more subcontractors to exist like uber drivers
  • The services would be cheaper and everyone would make more but cutting out business owners
  • The author pointed out that while we prefer this contract it kills central businesses and business owners

“Google has gotten pretty good at squeezing most of the profit out of every industry it touches via Adwords, Google Shopping, etc. And Google’s Local Service Ads look pretty much like more of the same.”

Read more: http://www.localseoguide.com/local-businesses-ready-goober/

The Top 14 Ways to Improve Your Plumber SEO Ranking

4 Ways to improve your SEO Ranking

While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.

Key Takeaways:

  • Improve your load speed. It’s one of the top reasons a user won’t stay
  • Add more relevant content and graphics to your pages to engage your readers
  • Make sure you’re mobile friendly you ensure they are able to visit easily.

“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”

Read more: https://www.quicksprout.com/2018/02/05/the-top-14-ways-to-improve-your-seo-ranking/

7 Reasons to Upload Videos to Google My Business

Benefits of adding videos to your Google listing

Every business owner wants the opportunity to not only reach more customers but to impress them. When you show more, you can say more. If a picture is worth a thousand words, then surely your video is worth at least that. Your video has now gone viral or could go viral. Might this bring you more customers? No matter what type of business you own you should consider uploading your videos. Now how do you get started? It’s very easy, follow the instructions mentioned here and you can have your video posted in no time.

Key Takeaways:

  • Google has added the option for business owners to add videos to their Google My Business
  • Countless studies have shown that videos receive more likes, shares, and clicks than traditional online marketing practices
  • The ability of a video to go “viral” just magnifies the importance of video marketing.

“educating customers about your product or service is empowering them to make the right choices”

Read more: http://blog.staylisted.com/7-reasons-to-upload-videos-to-google-my-business

Online Reviews For Local Business: Boost Your Sales

Online Reviews For Businesses Make A Difference

Your Online Reputation Matters

Most businesses lose and gain customers, because of their reputation and service delivery.

Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.

The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
Continue reading