In the world of digital marketing, traffic and SEO gets a lot of attention. Don’t get me wrong. Traffic is important. But, it’s not only the amount of traffic you get that will determine the success of your plumbing business. Conversions are the name of the game. Doubling your conversions is a lot more cost-effective ….
All businesses need new customers in order to thrive, and plumbers are no exception. Of course, the strategies necessary for success have changed drastically in recent years. In the “good old days”, a simple ad in the Yellow Pages might have been enough to attract new customers. Today, however, you need a more sophisticated marketing plan ….
Recently, I was looking at some plumbers’ Google My Business listings, and I noticed a couple of spam elements that would be useful for most plumber business owners to remove.
Likely one or more advisers have told you that you need to be on Facebook to get more customers. But are you making the most of your Facebook presence? Got Fans But No Customers? You may well have worked hard to get the number of page likes up to a decent level. An impressive number ….
You’re Google business profile could become a joke if you don’t keep a vigilant eye on key basics that include, but are not limited to: checking for keyword stuffing from your own business and competitors, check for review legitimacy, don’t review yourself or competitors, and don’t incentivize reviews. always check your photos and their relevancy ….