People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years.
I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.
So when we start looking at search engine ranking factors in 2018, there are two things to understand:
- Google doesn't really tell people what rules they use for ranking pages. Everybody is guessing. Some people can try to work out the main elements via analysis and from studies and testing. This is something these guys at Backlinko, Search Engine Journal and SEMRush and the ones I'm referring have done.
- And the ranking algorithm keeps changing all the time. We need to keep up to date with the rules.