My 12 Most Important SEO Metrics To Monitor

SEO is one of the most important parts of keeping a website filling up with traffic. It’s important to monitor your SEO metrics properly and consistently to make the most of it. Some metrics to put at the top of the watch list include traffic and bounce and conversion rates. Don’t forget to track exit pages too. These will tell you if your traffic is leaving due to content or to a finalized purchase or signup. There are tons of metric analytics to use but keeping on top of primary ones can get you ahead faster.

Key Takeaways:

  • It’s very important to track organic traffic on your website.
  • Collecting data about geographical insights to your organic traffic is very important.
  • Devices, browsers and search engines are important in determining what actions need to be taken to maximize reach.

“Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.”

Read more: https://searchengineland.com/12-most-important-seo-metrics-to-monitor-285190

The 5 R Marketing System In More Detail

The System In More Detail

When it comes to implementing the system, we do break some or the elements into sub groups, so we can:

  • Implement chunks as required by your business.
  • Do what's important first and start generating leads.
  • Implement in a logical order. For example some parts of the search engine optimisation process take 6-12 months to drive results, and most business need some results faster than that.

The short video below outlines the basic order of the steps.

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6 Tips To Convert A Plumber’s Mailbox Drop To An Effective Lead Funnel

6 Tips to convert a mail box drop to a lead funnel

Example Mailbox drop from a Sutherland Shire PlumberI got this in the letter box recently from a local Sutherland Shire plumber. It got me thinking about how a letterbox drop like this could be made more effective for this plumber, and for other home service business owners.

It could be a valuable lead and customer generating marketing activity.

Why Is It Important To Get Letter Box Drops Right?

Most plumbers, electricians, pest controllers, air con contractors, and other home services businesses,  rely on word of mouth referrals to get new customers. For many it’s their only source of customers. I believe you should have several lead generation engines that you can count on for growth over and above word of mouth referrals.  Letterbox drops could be an excellent way to get a flow of new leads into your business.Continue reading

22 Critical Elements Your Pest Control Website Needs in 2016

Pest Control Websites - 22 Critical Elements You Need

Mitch and Adam are in the local pest control business. They both offer similar services – you know…commercial and domestic, termites, cockroaches, bed bugs and the like and they both work in the same basic area in western Sydney.

Adam is flat-out. He gets a constant stream of new customers and phone calls, and he’s looking to put on another ute to service the new business he’s getting. He makes good profits because people don’t nickel and dime him over everything and he converts 6 in 10 new phone calls into customers.

Mitch, on the other hand, is becoming a dab hand at fishing. And his wife is wondering if he should just give up this running your own business lark and get a real job. He’s even started talking to real estates to rustle up some business. Even though they take out all his margin and pay him nearly two months after he’s done the job.

So what’s the difference? Continue reading

4 Online Reputation Lessons You Can Benefit From Today

This is an excellent article about developing your online reputation. As a home services business – plumbers, electricians, carpet cleaning, air con and the like, knowing how your customers are feeling about your service is so useful – both for knowing you are doing business right and what your customers might say about you to others. Getting your reviews online is also important.

Why is it important? Well depending on which survey you see, somewhere between 75% and 90% of consumers read online reviews when considering a purchase. A slightly smaller number of us trust online reviews as much as we trust recommendations made by people that we know. Continue reading