If someone has a plumbing emergency, what’s the first thing they do? They go online to search for a legitimate plumber nearby.
Having a helpful, professional, and educational website with clever content marketing can put your plumbing company higher on the search engine results. This means more website traffic, more leads, greater exposure, and higher authority for your plumbing business.
Get your business noticed and booming with these 5 types of content tips to add to your plumbing website.
1. Start a Plumbing Blog
The number one thing you can do for your website is to add a blog. Studies have shown that people trust websites more that have blogs on them. It’s also a perfect opportunity to show off your expertise and passion for your company through the power of words, pictures, and videos.
Creating and updating a blog regularly will show that you’re dedicated to your business. If you keep the content you’re posting interesting and educational it will
- Keep current clients coming back for more.
- New clients curious to see what your company is all about.
Establishing trust and consistency is the key to making lifelong customers.
2. Focus on Helpful Plumbing Related Topics
Within your blog or directly on your website, you should focus on topics that your readers care about the most.
Before you get started, write down all the top questions your customers have asked you over the years. These are the topics people care about and will continue to have questions about. Keep adding to your list and before you know it you’ll have enough content to keep your blog or website full of fresh content that will last for months or even years!
Here are some great examples:
- How do I stop my tap from leaking?
- The top 10 plumbing problems in old homes
- Why does my toilet keep running?
- Why are my pipes rattling and making noises?
- My tub is clogged, how can I unclog it?
- It’s an emergency! How can I immediately stop the problem?
- “History of toilets/plumbing/tubs/etc.”
- Why does my hot water run out so quickly?
- Signs your sewer is blocked.
There is an endless number of topics you can write about, the sky is truly the limit. You can also write about local concerns or events within your area to help increase traffic from customers who are close by.
Remember when writing the posts (or whoever you hire to write them) to make it sound like you’re having a casual, friendly conversation with your customers. Don’t use too much plumbing jargon or technical terms that they won’t understand.
Give them a reason to click on your post, fill out a contact form, and schedule an appointment.
3. Use Your Plumbing Social Media To Promote Your Blogs
If you’re not using social media, you need to start now! You don’t even have to be super tech-savvy to begin, just focus on a few popular outlets such as Facebook, Twitter, or Instagram. You can link social media’s on your website and vice versa to attract new customers.
Your social media pages can be a crucial part of your business to distribute the content you are producing on your site or through your blog. Start posting status updates, links to your website/content, pictures, videos, and links to other helpful sites. The more activity you show on your social media properties, the more people will pay attention and contact you in the future when they need a plumber.
4. Create Engaging Plumbing Videos
Did you know that 96 percent of potential customers rely on videos for company or product information? That’s huge! Videos are a great way to capture your audience’s attention. They are also proven incredibly successful to drive traffic to websites and boost new customers.
More customers are likely to use your company after watching a helpful video. The most successful videos are short and to the point, as people typically are short on time. Avoid using too many words, include music, great content, and deliver the message you want your customers to receive.
The bottom line is that videos are all about what your customers want to see. You can put your videos directly on your website or create a YouTube Channel and put those links on your website. A picture is worth a thousand words, so a video is worth even more!
Examples of video content can include:
- How to fix a running toilet
- How to handle/pause common emergencies
- How to prepare for seasonal changes
- What not to flush down toilets
- Why it may be time for a bathroom upgrade
- Best water heaters on the market today
- Previously completed job examples
Make sure to be professional, approachable, and put your own personal touch on your videos to thoroughly represent your company.
Alternatively, you can also find videos like this and then put your own spin and comments on them so they are useful locally.
What You Should Never Flush Down the Toilet
5. Add Unique Quizzes Related To Plumbing
This last content type is all about adding some fun and pizzazz to your website. Developing quizzes related to the plumbing industry and more provide an engaging and unique experience that customers really seem to enjoy.
Come up with interesting topics to learn about, history, or cool company facts. Maybe you want to do a True/False quiz regarding the worst plumbing disasters ever recorded, or test customers’ knowledge with a multiple choice quiz on indoor plumbing problems.
Here’s an example. You can make them simpler than this.
Regardless of which questions you’d like to ask, online quizzes draw traffic to websites and spread throughout social media platforms very quickly. We use and recommend Thrive Quiz Builder for plumbers using WordPress websites
Remember the Basics of Successful Content Marketing
Brand Awareness – Keep your name on people’s minds, they’ll remember you when they need a plumber.
Authority – This will show new, old, and current customers that you have the expertise and skills in various areas of the plumbing world.
Education – Educate customers about what you do, how you do it, and how they can fix issues themselves. Increase their comfort level in your company.
Relevance – Keep up to date with the latest products, emergencies, and different ways of fixing problems. Use these unique points for your content material.
Trust – Encourage personal connections and conversations with clients. Your website and blog reflect your character and the people who work there.
Engagement – Social media, blog, website, and direct email are all great ways to engage your audience. Provide excellent information to get more clicks and direction to your website.
Need some help? We want your company website to succeed by using excellent content marketing. You may think content isn’t necessary to add to your plumbing website, however, your competitors are likely already using it and getting more clients because of it.
We will work with you to double your business and crush your competition! For real results, contact us today, we’re ready to help.