Last year saw a 44% increase in consumer online spending over the previous year, a trend that nearly triples the increase seen in prior years. This has driven a need for competitive PPC and online advertising solutions. Callrail offers a quick four-step strategy, focusing on KPIs favouring bottom-of-funnel metrics such as lead generation ad copy, retargeting call campaigns, bid automation, and improved reporting, to optimise the use of marketing budgets while maximising quality leads.

Key Takeaways:

  • In many cases, your ad copy is the first introduction a prospect has to your client’s business – and a good first impression is everything. Space for ad copy is limited.
  • You’re maximising your client’s budget by serving ads to an audience that has already expressed interest but didn’t follow through.
  • This gives you a higher chance to convert, as opposed to displaying ads to random website users who may or may not be interested.

“Most clients aren’t interested in vanity metrics like clicks anymore. Instead, they’re favoring bottom-of-funnel metrics such as inbound calls and qualified leads.”

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