Rand Fishkin graces us with knowledge of how to be the boss of those words Google chooses to use in their searches when describing your company. Moz provides a video transcription that describes the way to make that happen. These things will change what they say about you.
Key Takeaways:
- You can improve a person’s experience with your website by taking some of the steps outlined in the video
- The first interaction people have with your brand or site is through the Google search bar
- There are various reputation management tactics that can help put your brand in people’s minds for purchase
“So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.”
