Buying links is a dangerous strategy and could get you in a lot of trouble if done wrong. While it is an easy way to get links and increase your rankings instantly, the risks are too high, and in my opinion, it’s not worth it. Buying or selling links that pass PageRank includes exchanging money for links or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.

Key Takeaways:

  • Most people understand that buying links is against Google’sGoogle’s terms of service.
  • You probably aren’t going to get a manual penalty from Google unless you do something blatantly wrong.
  • If a product or service is going to succeed, marketing (including SEO and link building) will speed up the timeline for success.

“The bigger concern for most when going grey or black in their link building efforts are the algorithmic penalties that can occur.”

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