Eighty-four percent of GMB search is category based (that is searching for a market like Electricians and Plumbers) and only sixteen percent is actually direct (that is searching for the domain name). The majority of all businesses are actually found through search. There was a study conducted and what was found was that most consumers will search by category and not by the name of a company. A website visit is not the first thing a consumer does, it will only happen after they do a local search. The average conversion rate was 4 percent.

Key Takeaways:

  • The majority of searches in which local businesses appear (84%) are “discovery searches,” essentially category searches.
  • This is where a consumer is looking for a business without a brand or name in mind; in other words: “plumber, Brisbane.” The remaining 16% are “direct searches”.
  • The majority of businesses are found through search (rather than Maps). Most consumers search by category without a business name in mind (84%).

“The majority of searches in which local businesses appear (84%) are “discovery searches,” essentially category searches. This is where a consumer is looking for a business without a brand or name in mind; in other words: “podiatrist, Seattle.” The remaining 16% are “direct searches,” in which the specific business was being sought.”

Read more: https://www.lsainsider.com/study-84-of-gmb-search-is-category-based-only-16-direct/archives

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