Recent Uberall survey of approximately 300 small and medium sizes businesses (SMBs), shows that over 90% of SMBs think that online reviews are important. At the same time, a full 54% of SMBs think the reviews are very important. When it comes to review generation, 63% of SMBs encourage the customers to review the business, and 81% of SMBs responds to these reviews regardless of whether the reviews are positive or negative. A survey by LSA found significantly different numbers when it comes to review acquisition strategy of the SMBs and responsiveness rate. As with any survey, both Uberall and LSA survey may have had an “idealized”, not-so-representative samples of small and medium-sized businesses.
- There are many surveys about the importance of local business reviews.
- There are more than 90 per cent of SMBs that think online reviews are quite important.
- The survey showed that a striking 86% per cent of SMBs respond to consumer reviews.
“The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.”