Survey: 63% of SMBs Now ‘Encourage’ Customer Reviews
It has become apparent in today’s technological world that more and more business people take reviews very seriously. Those that take the time to respond to a customer’s compliments or complaints really care about what is thought about them. Those that do not respond do not really care and are not interested in becoming a larger and more successful business.
It is very important to respond to reviews because it is viewed that the review of one person is the voice of one thousand people.
- The survey also found that 63% of SMBs encourage customers to post reviews online, while 37% don’t do anything to generate reviews.
- It also found that among SMBs who respond, 81% do so for both positive and critical reviews; 12% only respond to positive reviews and 6% only respond to negative reviews.
- A 2018 LSA survey for SOCi found that 50% of SMBs (n=315) didn’t have a review acquisition strategy and 40% infrequently or never responded to reviews.
“Overall, the Uberall survey suggests a pretty digital-savvy SMB population.”