Before you think about using a private blog network (PBN) to get your plumbing, electrical or air con website ranked in Google, you need to know more about the pros and cons of using them.
I’m hoping this blog post helps you make an informed decision.Continue reading
Google is starting to enter the professional and local services market in a new way, and this is going to have profound implications for people who provide such services. While Google has long provided advertisements for services, its new Local Service Ads platform take the company’s involvement to a new level. This is more of an Uber-style model, where Google will serve as a clearinghouse to directly connect customers with businesses. However, the way that it does so will be opaque, so it will be allowed to manipulate prices. This could result in major price pressure and lower wages for professionals.
“Google has gotten pretty good at squeezing most of the profit out of every industry it touches via Adwords, Google Shopping, etc. And Google’s Local Service Ads look pretty much like more of the same.”
While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.
“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”
Most businesses lose and gain customers, because of their reputation and service delivery.
Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.
The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years.
I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.
So when we start looking at search engine ranking factors in 2018, there are two things to understand:
When it comes to implementing the system, we do break some or the elements into sub groups, so we can:
The short video below outlines the basic order of the steps.
Our 5R Marketing System, leverages the fundamental drivers of growth. This is wrapped up in the 5th R - Reporting. Watch the video below to find out more.
There are in fact many good reasons why a business like yours should invest in local SEO (search engine optimisation).
Here's some important facts about how local prospects and customers use the web.
Deciding what to do with local marketing is easy(ier) when you know how potential customers find, engage with and become customers of your plumbing, pest control, electrical or other home services type business.
This video outlines a number of paths to buying for your business.
Have you every wondered if it’s worth collecting customer reviews from your plumbing or pest control customers after you have done the work?
In this video, I’ve collected and summarised the most recent online data about the return on investment (ROI) from collecting online reviews from your customers and getting them published online.Continue reading