Tag Archives for " Plumber Marketing "

Are Local Businesses Ready For Google Local Service Ads?

Google Local Service Ads

Google is starting to enter the professional and local services market in a new way, and this is going to have profound implications for people who provide such services. While Google has long provided advertisements for services, its new Local Service Ads platform take the company’s involvement to a new level. This is more of an Uber-style model, where Google will serve as a clearinghouse to directly connect customers with businesses. However, the way that it does so will be opaque, so it will be allowed to manipulate prices. This could result in major price pressure and lower wages for professionals.

Key Takeaways:

  • Google is looking to privatize most industries allowing more subcontractors to exist like uber drivers
  • The services would be cheaper and everyone would make more but cutting out business owners
  • The author pointed out that while we prefer this contract it kills central businesses and business owners

“Google has gotten pretty good at squeezing most of the profit out of every industry it touches via Adwords, Google Shopping, etc. And Google’s Local Service Ads look pretty much like more of the same.”

Read more: http://www.localseoguide.com/local-businesses-ready-goober/

The Top 14 Ways to Improve Your Plumber SEO Ranking

4 Ways to improve your SEO Ranking

While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.

Key Takeaways:

  • Improve your load speed. It’s one of the top reasons a user won’t stay
  • Add more relevant content and graphics to your pages to engage your readers
  • Make sure you’re mobile friendly you ensure they are able to visit easily.

“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”

Read more: https://www.quicksprout.com/2018/02/05/the-top-14-ways-to-improve-your-seo-ranking/

Online Reviews For Local Business: Boost Your Sales

Online Reviews For Businesses Make A Difference

Your Online Reputation Matters

Most businesses lose and gain customers, because of their reputation and service delivery.

Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.

The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
Continue reading

SEO Ranking Factors In 2018

SEO Ranking Factors In 2018

People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years. 

I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.

So when we start looking at search engine ranking factors in 2018, there are two things to understand:  

  • Google doesn't really tell people what rules they use for ranking pages. Everybody is guessing. Some people can try to work out the main elements via analysis and from studies and testing. This is something these guys at Backlinko, Search Engine Journal and SEMRush and the ones I'm referring have done.
  • And the ranking algorithm keeps changing all the time. We need to keep up to date with the rules.
Continue reading

The 5 R Marketing System In More Detail

The System In More Detail

When it comes to implementing the system, we do break some or the elements into sub groups, so we can:

  • Implement chunks as required by your business.
  • Do what's important first and start generating leads.
  • Implement in a logical order. For example some parts of the search engine optimisation process take 6-12 months to drive results, and most business need some results faster than that.

The short video below outlines the basic order of the steps.

Continue reading