While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.
“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”