If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some How to Avoid a Google Penalty (Infographic)
While 33% of your internet traffic comes from searches you need a way to keep people coming back. One of the first ways is to decrease your load time. There are many other approaches to improving your Plumber SEO ranking. 14 of these are covered in the article in QuickSprout and are summarised in the video below. They are all applicable to a plumbing business who wants to get ahead SEO.
“The reason why other [plumbing] websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO”
People often ask me what are the SEO ranking factors in 2018. And they want to know how the “rules” have changed over the last few years.
I sourced several good authoritative well-researched articles. I will go through those in this video so you can get a sense of the things you must do with your website and your online properties to rank yourself locally and possibly nationally.
So when we start looking at search engine ranking factors in 2018, there are two things to understand: