There are times that are better than others to post onto your social media accounts. It all depends on who your audience is. You have to know what kind of audience each platform has. For example, your audience on Facebook is going be totally different than those on LinkedIn for instance. Therefore, you have to be smart about what you post and what time you post for a certain audience. You have to keep in mind what time zone your audience is in, in that certain social media site. If you post something when it is night time for them you are not likely to reach that audience. You also have to keep in mind what time the user will use their phone. The best times are in the morning when the user is waking up and getting ready for the day, and also night time right before bed. The user usually spends time scrolling before they fall asleep.

Key Takeaways:

  • In order to reach your target audience, you need to make sure you are addressing the correct site in the correct manner.
  • You must determine when the best time of day it is to address the audience you’re targeting.
  • Socialbakers is something to utilize to figure out the best time to connect to the social media site.

“General tip: you can never go wrong with bedtime browsing”

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