The convenience consumer is here to stay for everyone. People have gone a full year living with the virus and things have changed for them. People are behaving in new and different ways. Consumers have started to do new things and consume things in different ways now. Marketers need to put a focus on at-home activities now with things opening up again. There will be new ways of doing business when everything opens back up.
- A new form of customer is emerging today. People want to see how shopping is changing recently.
- The meetup options have expanded in all new ways. It is now easier than ever to learn about the project.
- The convenience customer can do a lot of things too. The customer can have their say on a new market.
“Creating a consistent experience that is unique to the shopper shows that a brand is willing to meet them where they are, making it easier for them to get what they need, regardless of the environment in which they are shopping.”