Buyer keywords are important in several key respects.

Key Takeaways:

  • When buyers are at the end of their buying cycle and ready to make a purchase, they use keywords that indicate this.
  • The process of buying has three basic stages: a) awareness of a problem b) consideration of solutions c) decision to purchase something to solve the problem.
  • Buyers use three types of keywords to signal they are ready to buy: a) informational keywords (how what, why) b) navigational keywords like brand names of specific products c) transactional keywords.

“Effective keyword research can help you decide which strategy makes the most sense for the keywords you’re targeting”

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