The Google ad quality score is graded on a 1-10 scale that includes three factors. The three factors are ad relevancy, landing page relevance and expected click-through rate. These scores matter a great deal when determining the outcome. If you optimize these three correctly you should almost always return a score that is higher than average. The article makes it seem fairly easy to achieve this. All it takes is a small bit of attention and you should accomplish this.

Key Takeaways:

  • makes it more relevant and useful to navigate and read
  • makes it possible to be eligible to enter an auction
  • if you have a higher quality score than your competitor, you can pay less for a higher ad position.

“Google Ads considers how well your keyword has performed in the past based on your ad’s position.”

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