The Google ad quality score is graded on a 1-10 scale that includes three factors. The three factors are ad relevancy, landing page relevance and expected click-through rate. These scores matter a great deal when determining the outcome. If you optimize these three correctly you should almost always return a score that is higher than average. The article makes it seem fairly easy to achieve this. All it takes is a small bit of attention and you should accomplish this.
- makes it more relevant and useful to navigate and read
- makes it possible to be eligible to enter an auction
- if you have a higher quality score than your competitor, you can pay less for a higher ad position.
“Google Ads considers how well your keyword has performed in the past based on your ad’s position.”