Guest blogging is actually a really bad way to link building for a site. Guest blogging has actually been used for ages. In truth, guest blogging does not have anything to do with link building at all. It turns out that guest blogging is also very costly as well for people. The more time that a person spends critiquing a post, the more costly it will be for people. It can be a very tough thing.

Key Takeaways:

  • The true reasons to write guest blogs are for social proof and brand awareness.
  • Guest blogging is not the best way to implement a link-building strategy.
  • Guest blogging is expensive and time-consuming and does not provide outcomes commensurate with the cost.

“If your link ends up on a shady website, you can hurt your SEO rather than helping.”

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