Why Online Customer Reviews Are So Important

By Vossey

January 13, 2016

Online Reviews For Local Business, Pest Control Marketing, Plumber Marketing

In summary:

  • 92% of consumers read online reviews.
  • 80% trust reviews as much as personal recommendation.
  • 51% say reviews are the single most important reason why they choose a local business.
  • Only 13% would consider a business with poor reviews.
  • Nearly 7 in 10 say that reviews older than 3 months are no longer relevant.

So what does this all mean?

First you need to understand just want a potential customer sees about your business when they go online…and most of them do!

And it’s no wonder, considering that if you have a bad online reputation, nearly 80% of readers will rule out your business as a choice for them.

If your businesses has bad reviews somewhere you will have a lead flow 350% less than businesses with great reviews from that source.

You need to find out if someone has posted inaccurate or derogatory information that could tarnish your reputation and kill off your lead flow.

About the author

Hendrik Vos is a director of Lead Fuse, a digital agency that specialises in marketing for businesses who service homeowners and rely on repeat business from those homeowners. The proprietary 5R marketing strategy used by Lead Fuse is perfect for these business types. And because it pulls a number of marketing levers, is guaranteed to increase sales and profits for businesses that use it.

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