How To  Get A 350% Increased Flow Of Leads And New Customers 

Turn Your Customers Into Your Best Sales People 

People are talking about your business: And your prospective customers are listening!

More Stars = More Customers

Having more positive and fresh online reviews will boost your local ranking and convert more leads to customers. 92% or users will go for a 4 star business and less than 27% a 1 or 2 star business

By as much as 3.5x as many customers compared to a 2 star business or one with no stars

More and more consumers are using online reviews to sort out if a local business is a good business.

  • Nearly everyone (92%) reads online reviews sometimes.
  • 88% of consumers form an opinion by reading 1-10 reviews (vs. 84% in 2014).
  • Recent reviews are important too.  84% say a review must be written within 3-6 months to be relevant.
  • People trust reviews. 80% will trust reviews as much as personal recommendations – if they meet their requirements (vs. 83% in 2014). They seem to be able to work out which are authentic.  31% of consumers will trust reviews as long as they believe they are authentic. This jumped up 9% from 2014.​

All this checking of your online reputation means your business could be giving up customers to your competitors

  • If you business has no reviews or a few old reviews, your new customer flow is weaker than it could be - especially if your competitors are already getting good reviews online.
  • Worse still, if you have bad reviews, hardly anyone will consider your business as an option for them once they have seen the reviews - even existing customers.
  • Without a number of fresh, good reviews, there's a pretty decent risk that sooner or later, someone publishes a bad review online and then you have that bad review standing out like a sore thumb and constantly annoying you.
  • Not only do bad reviews, or no reviews cause a poor flow of new prospects, they also create mean it's harder to convert those prospects into new customers compared to competitors who have many good reviews. Social proof is a powerful conversion factor.

It also makes business sense to ask your customers about their satisfaction with your service when it's completed.

Most serious businesses ask their customers to rate the service they deliver from time to time. It's nearly impossible to grow without delivering the level of service your customers expect.

And if you don't ask them, how will you know what they are thinking about your service.....and what they are saying to their friends about your business?

But getting and managing customer reviews can be hard work

Customers so often say they will do a review for you, but they have busy lives too - and they forget. And you don't want to create negative feelings by nagging them. Or leave it to fate an only collect a small number of less than flattering reviews.

You need a way to get reviews but stop the bad ones going online

Unfortunately, the people most motivated to give your business a review are the unhappy customers - who want to get you back for something they think you have done or not done.

Asking customers for an online review can often create a way for those unhappy customers to go online and gripe. This means you need a way of filtering out the sentiment of customers before they go online and leave a review.

And you want to be able to easily keep an eye on what is being said about your business

Once you start collecting reviews on Google+, True Local, Yelp, Facebook, Trip Advisor and the whole range of places people an put reviews, you need to have a way of keeping an eye on what's being said about your business. That way you can respond to the good and bad reviews so other customers know you are addressing issues.

And checking all those venues every day or even every week is just not going to happen as you are already too busy. Yet, we have all seen them - a bad review that found it's way online - where the business owner has not taken the time to respond to the reviewer because they have not seen it.

You need to be strategic about getting your customers to leave reviews where it matters most

When you do start collecting reviews, leaving a review online anywhere is not a strategic approach. You want those great reviews to be seen by others, not hidden away on some online rabbit hole where hardly anyone goes.

You need someway of directing customers to leave reviews on sites that matter most to your business and sites that are used most by your prospective cutomers. You can ask them to please go on Google and leave a review, and even leave them written instructions on what to do and how to do it. And that's if they even have a Google account. 

Sure your customers love you - but would they open a Google account, just to leave a review about your business?

95% of people just won't do that unless it's dead simple - and leaving to them with a list of steps is not simple.

Asking customers for reviews seems hard

Acutually, it's not  - you just ask. Most customers are happy to provide feedback if asked. In fact, many of them are surprised when a business doesn't ask.

But if you and your staff feel that you are about to ask your customer to jump through hoops for you then it will be an uncomfortable experience all round and your team will soon stop following through on asking.

If it's too hard for your customers to leave reviews, nearly all of them won't do it. You need to make the process brain dead simple. And you need a process for making it happen that you and your staff will actually use.

Online Reviews 
Can Make or Break Your Business

  • Most people look at online reviews.
    92% of online searchers look at online reviews and make decisions about choosing a business based on what they see.
  • Having good, fresh online reviews will produce higher sales.
    Compared with a business with no - or bad online reviews, your lead flow and sales could be more than 3.5 times more.  If you get the jump on your competitors in this area, it gives you the chance to really stand out with a positive online reputation.
  • Getting reviews and getting them to the right place is not easy.
    Just like us, your customers are busy, and that means they will only do a review for your business if you ask and it's dead simple for them. And as a business owner you want to give them a process that gets the review online on a site that matters and where you can manage the response.
  • Filter the bad reviews so they don't get online.
    No business is perfect 100% of the time. There will be occasions where people in the business slip up. When you are asking for reviews, you want to make sure the customers who have had a negative exprience are filtered out. To let you solve their problem and so a negative review does not end up online.

This is Where the BIG REVEAL happens


Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  1. Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  2. The power of the points list: use this list to emphasize the most important benefits of your product.
  3. Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed


A Few More Testimonials to Prove it Works for Real People

John Doe UI/UX Designer

“Keep displaying testimonials for social proof.”

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title or Role

“Pick the right kinds of testimonials to show here...”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer

Shane Melaugh
Creator of [Product Name]

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper

The Cons List

  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper porttitorbibendum at metus eu.
  • Aenean sagittis volutpat lorem ut dictum.
  • roin arcu nulla, varius sit amet ligula ut,

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed


100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.

P.S.:: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.

Yes, I want to start getting [benefit] now!

Enter your text here...