Cost of Getting A New Customer

What does it cost you to get a new customer? Find out using the calculator below.

Cost to Acquire

Current Marketing Efforts Annual Monthly
A Total Sales/Revenue $0
B Number of Sales/Transaction (A / C) 0 0
C $ Avg Transaction Per Customer $0
D * Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns 0.0
E Number of Unique Customers (B / D) 0 0
F * Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats 0%
G Number New Customers (E - (E x F)) 0 0
H Total Customer Value (C x D) $0 $0
I Current Total Marketing Budget
Ads, Promotion, Technology, Services, etc $0
J Current Cost to Acquire One New Customer (I / G) $0
K Current Net After 1st Transaction from New Customer (C - J) $0
L Current Annual/Monthly Net Per Customer Value (H - J) $0 $0

Additional New Marketing Effort
M Anticipated Number of New Customers 0
N $ Avg Transaction Per Customer $0
O Total New Customer Revenue (M x N) $0 $0
P Cost of New Marketing Services $0
Q Additional Cost of New Marketing Svc Per New Customer (P / M) $0 $0

Net $ Per New Customer From New Service (M - Q) $0
New Cust ROI After New Mktg Service 0.0%

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%

This calculator also helps calculate the value of a new marketing effort.

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